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The Brightest Ideas in Personal Finance
This essential guide explains the key to financial success and
provides all the information needed to make smart decisions
on issues such as borrowing money and buying a new car, and avoid common financial pitfalls, including falling into debt and putting off saving.
Virginia B. Morris and Kenneth M. Morris are the authors of the popular
The Wall Street Journal Guide to Understanding Money & Investing and The Wall Street Journal Guide to Understanding Personal Finance, and more recently, Standard & Poor’s Guide to Money and Investing. Virginia is editorial director of Lightbulb Press and the author of more than a dozen books on financial subjects. Her articles regularly appear in a wide variety of magazines, and she is a frequent guest on radio and television financial programs. Kenneth is the CEO of Lightbulb Press. In this capacity, he created many of the first easy-to-read communications for the brokerage, mutual fund, and insurance industries.