Well-Fed Writer: A Second Helping of how-to for Any Writer Dreaming of Great Bucks and Exceptional Quality of Life: Back for Seconds

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Product Details

  • ISBN-13: 9780967059853
  • Publisher: Fanove Publishing
  • Publication date: 1/28/2005
  • Pages: 284
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.80 (d)

Table of Contents

Introduction XVII
New Questions, New Answers
Lots Of Ways To Be a "Well-Fed Writer"
Hate Marketing? You'll Love This Book!
Like a Pot Luck: Many Dishes, Many Writers
A Looser, Richer, Juicier Book
Chapter 1 The Mean Menacing Marketing (and Sales) Monster 1
Take a Deep Breath and Relax
Marketing: What It Is and What It Isn't
You're In Control of More Than Enough To Succeed
The Game Is Already In Progress; Just Learn Your Lines
It's Not Hard To Stand Out, Because Few Do!
Sales: Bad Experiences, Bad Associations
B2B And B2C: The Differences
Meet a Need, Make a Sale
Lessons From a Former "Love Merchant"
Make It Easy For Them To Say Yes
8 Sales Tips For NON-Salespeople (From CEO of Sales Training Firm)
Real Sales: A Single-Bullet Assassination Story
11 All-Stars' Sales Stories: Not What You'd Expect
Basic Sales Techniques (That Don't Involve Selling Your Soul...)
Chapter 2 Into the Mind Of The Marketer 27
We Can Make It Easy, Or We Can Make It Hard...
Why Write Anything? (Think Like A 10-Year-Old)
Tune Into WIFM (What's In It For Me?)
Sales & Marketing Cornerstones: Learn And Earn
Who's the Audience? (Still the First Question)
Features vs. Benefits (Stop Talking About Yourself...)
It's Not Just Business, It's Human Nature
Thoughts Of Resumes, Releases, Books, Drill Bits and...Love
The USP (Every Company Has One ...)
Discovery Questionnaires Boost Credibility, Reduce Anxiety
Are You Branded?--The Basics of Standing Out
Chapter 3 Web Sites = Working Smarter 43
Marketing Simplified, Credibility Enhanced
The Point: Instant Access To Your Samples
What Yours Should Include (Less Is More...)
(Don't) Show Them the Money
Understand Your Audience and Stand Out
Using Web sites To Direct Your Business
Top 10 To-Dos for Web site Creation
The $75 DIY Web site: No Catch, No Kidding
Third-Party Testimonials: FAR More Than Meets the Eye
Dozens of Commercial Writers Show Off Their Sites
Chapter 4 "Let Me Clarify..." 51
Common Myths, Preconceived Notions and FAQ's
How Good a Writer Do You Have To Be?
Business Names, Business Plans and Business Cards
Commercial Writer? Copywriter? Business Writer?
The Portfolio: Yes, You Need More Than a Few Poems
It'll Be Easier For Some and That's Life, Sweetheart
Do I Need Ad Agency Experience To Succeed? (Nope)
Would a "Copywriter" By Any Other Name Write As Well?
Is a Batman Binder Okay for a Portfolio? (No Comment)
No Sales Experience, No Problem (You Worry Too Much)
Journalists/Academics: "Commercial" = The Dark Side, Right?
On-Line Job Sites: Way To Go OR a Waste of Time?
$75 An Hour? Me? I'm Not Worthy!
Undisciplined Slobs, Rejoice! There Is Hope...
How Much For That Brochure in the Window?
Is It Still Doable In Six Months? Yes, and...
Conflict Of Interest: A Big Hairy Deal?
What Rights Do I Retain as a Commercial Writer?
Think Like a Businessperson, NOT a Writer
Chapter 5 Now Entering The Cold-Calling Zone 7
Now Entering The Cold-Calling Zone
No, Cold Calling Isn't the ONLY Way...
Aluminum Siding, Anyone?
You Might Be an Annoying Telemarketer If...
Get In Touch With Your Own Insignificance
You Care + They Don't = Phone Phobia
Why Is It So Hard at First? (Surprising Answer...)
Get This and You'll Remove Most of the Anxiety
A Cool Cat vs. a 2:00 P.M. Desperado
Turning Voice Mails into Productive Feelers
Lessons From a Door-To-Door Book Salesman
Common Cold-Calling Concerns, Straight Answers
"Everyone I Call Already Has a Freelancer." Oh, Yeah?
The Critical Importance of Critical Mass
Chapter 6 Touching Your Market-By Direct Mail, E-mail and Fax 93
Direct Mail: Proven Strategy and Resources
DM Tips From Industry Pro: Avoid Common Mistakes
DM Postcard Houses: Fast, Easy, High Quality, Economical
Free DM & Cheap DM Seminars Through the USPS
A Novel (and Highly Effective) Direct Mail Approach
The ABCs of E-mail Marketing
How a Florida Writer Made E-Mail Her Marketing Centerpiece
Brit Blasts 800 Prospects, Qualifies/Quantifies Market
Just the Fax, Ma'am: Atlanta FLCW Strikes Gold
Chapter 7 Dining Off The Beaten Path 115
The Not-For-Profits: Where, Why, Who and How Much
Corporate Roads Less Traveled
Back To School: Landing Work With Universities
The BIG Small-Medium-Sized Market
60 Writing Avenues You Probably Never Thought Of
Jobs Through Expos, Seminars, Coaches & More
Writing Work From Events and News Stories
Chapter 8 Eating Well in Smaller Markets & Rural Areas 131
FYI, Good Advice for ANY Writer in ANY Setting
The Basics of Smaller Market Business-Building
Prospecting Everywhere: The Best of All Worlds
Gulf Coast Gumption: African-American Woman Flourishes in Florida
Heartland Harvest: Iowa Woman Makes It Happen
Canada Can-Do: Northern Neighbor Shares Success Tips
Tennessee Tenacity: Southern Woman Leaves No Stone Unturned
Chapter 9 Full-Time Dream, Part-Time Reality 145
The Fundamentals of Part-Time Business-Building
How To Build The Biz When You're a "9-5, M-F" Employee
Kansas City Multi-Tasker Keeps All the Plates Spinning
Single Mom Dynamo: From Journalism to Copywriting
Commercial Freelancer in Cyprus Offers Killer Transition Tips
Chapter 10 Networking 157
Why Haven't You Called Your Friends for Work?
Keeping the Radar Up (Politely) Over Chips and Dip
Crafting Elevator Speeches and Verbal Taglines
The Curious Psychology of Self-Employment
Getting the Most From Your Chamber of Commerce
A Serious Networking Organization (Check It Out...)
Starting Your Own Writers Group: A Primer
And Taking the Idea to New Heights of Collaboration
Chapter 11 It's Not The Economy, Stupid! 169
A Tale Of Physics Class and the Power Of Homework
Whatever You Believe Is the Case, You're Right
The Power Of the Diversified Portfolio
What We Can Learn From Technical Writers
The Usual Suspects Not Delivering? Find New Ones ...
Not Will It Work? But Will You Work It?
Chapter 12 Write Better, Earn More 175
Ten Tips To Instantly Improve Your Writing
Write Like You Talk
Lose the Weak Words and Tone
Give Your Audience Credit
Make Every Word Pull Its Weight
Make Your Writing Disappear
Cadence Is Everything
Start in the Middle
$50 Words Cheapen Writing
Be a Storyteller
Focus On the Reading, Not the Writing
The Writers Self-Check List
Writing for the Web: A Primer From a Boston FLCW
Chapter 13 From Small Dreams to Cruise Ship Talks 191
Golden Wisdom From a True Possibility Thinker
Self-Esteem Is Earned, NOT Bestowed
It's Okay To NOT Know Your Final Destination
The Ultimate Power of Step One
Appendix A TWFW: The Well-Abridged Edition 197
A Lean, Clean Encapsulation of The Well-Fed Writer
Appendix B Well-Fed Writer Success Profiles 207
From Book Club Editor to Thriving High-Tech Scribe In Crashing Economy
Recent College Grad Carves Unique Research Niche
Waco, Texas Ex-Journalist Transitions Successfully
Santa Fe Ex-High-Tech Reporter Specializes in Case Studies
Wisconsin Writer Carves Niche in Death Care (Without College Degree)
Rhode Island Ex-Salesperson At-Home Mom Gets It All Done
Chicago Ex-Agency Copywriter Hits Six Figures for 15 Years Running
Ex-Magazine Refugee in Philly Perseveres & Finds Her Rhythm
Seattle Ex-Ad Agency Exec Stays Open, Thrives in Poor Local Economy
Massachusetts Ex-Journalist/PR Pro Networks & Cold Calls to Build Biz
Big Apple Dweller Writes Copy/Screenplays/Comedy, Thrives Financially
Married Writer Duo Choose Small Town Life & Low-Maintenance Clients
Appendix C A Selected Case Study 241
ABC Security
Appendix D Well-Fed Business Startup 247
Business Structures
Taxes
Retirement
Health Insurance
Business Liability Insurance
Appendix E Writing & Marketing Resources 263
Writing/Marketing Books
Reference Books
Writing/Marketing Web Sites
Online Copywriting Resources
Writing/Marketing E-Newsletters
Writers Groups (Regional/National)
Well-Fed Chat Rooms
At-Home-Mom Web Sites
Appendix F The Well-Fed Self-Publisher 273
My Self-Publishing Saga (A Taste of the Upcoming Book)
Index 279
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  • Anonymous

    Posted July 23, 2006

    '...if you hate marketing, you'll love this book!'

    'Get Real. Get Honest. Get Smart. And get out there ... if you hate marketing, you'll love this book!' In his newest work, 'The Well-Fed Writer: Back For Seconds,' author Peter Bowerman aims to arm professional commercial freelance writers with an assortment of tactics to help them improve their income, knowledge, and quality of life by giving them loads of very helpful marketing strategies, tips on how to get their attitude in line with their goals, building a portfolio, finding work in unexpected places, and more. Add to this a wealth of real-life experience from people who are 'out there, doing it,' writing and marketing resources, start-up tips, and 'golden wisdom,' it essentially gives readers almost three-hundred pages of ideas, hints, and how-to's that they can use to become a very 'Well-Fed Writer!' It's designed to be a companion to the prior work and after reading this independently, I do have to recommend to those individuals who are considering or in the beginning stages of their commercial writing careers to make sure they also get a copy of 'The Well-Fed Writer' either before or in conjunction with 'TWFW: Back for Seconds' because although the book is very helpful and has loads of great ideas, if read as a standalone it lacks a tiny bit in regards to a few of the basic topics that 'newbies' to the industry are probably most needing. But even by itself, I have to emphasize that the chapters on marketing, sales, and cold-calling alone are very valuable to any writer because the points covered (although specific to the field) can be applied to much more than merely 'commercial writing' since the premises themselves (meeting your readers needs, distinguishing yourself, networking, branding) can also in theory apply to other writing-oriented careers. A great addition to any writer's bookshelf, this lengthy work has much to offer in helping those in the process actually become a more successful professional writer. Great job, Peter!

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