Well-Written and Red: The Story of the Economist Poster Campaign / Edition 2

Hardcover (Print)
Buy New
Buy New from BN.com
$56.91
Used and New from Other Sellers
Used and New from Other Sellers
from $47.49
Usually ships in 1-2 business days
(Save 36%)
Other sellers (Hardcover)
  • All (5) from $47.49   
  • New (2) from $56.90   
  • Used (3) from $47.49   

More About This Textbook

Overview

It is now 18 years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'.
Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it.
Marcantonio weaves together the recollections of those actually involved, putting events into context or stressing their importance, by citing lessons he has learnt in his own distinguished career.
This is clearly a 'must-have publication' for advertising, marketing and the media. However, poster headlines like 'In real life the tortoise loses' mean that it will appeal to anyone who appreciates wit and style. Whilst readers from outside the industry won't be fazed by the vagaries of the creative process, they may be surprised to discover the disciplined strategic thinking and tight advertising briefs that inspire it. And the way that subtle shifts in emphasis have helped the campaign remain relevant in changing times.
This 256 page volume features almost 200 of the advertisements that have helped The Economist increase its UK circulation from just over 80,000 in 1987 to almost 160,000 today. It represents a testimony to the power of posters, confirmation that it can pay to advertise and proof that 'funny' need not be the enemy of 'money'.

Read More Show Less

Product Details

  • ISBN-13: 9781905641024
  • Publisher: Harriman House Publishing
  • Publication date: 9/28/2006
  • Edition description: 2nd ed.
  • Edition number: 2
  • Pages: 256
  • Sales rank: 365,678
  • Product dimensions: 12.04 (w) x 8.62 (h) x 1.18 (d)

Meet the Author

As a writer and Creative Director, Marc has been involved in the development of some of Britain's most successful and most popular campaigns, including Hamlet, Heineken, Stella Artois, BMW, BT and Carling Black Label.
Marc co-authored 'Remember those great VW ads?' which is now in its fourth edition and was invited to contribute to 'The Copy Book', a compilation that set out to showcase the work of the world's best copywriters.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)