Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patters of tourism consumption and production. In this context wellness tourism has developed into a significant dimension of tourism in a number of new and long established destinations. But although it is consistently referred to as one of the most rapidly growing forms of tourism worldwide, there still remains a dearth of academic literature on this topic. This book uniquely focuses on the supply side of wellness tourism from a destination perspective in terms of the generation and delivery of wellness tourism products and services to cater for tourists who seek to maintain and improve their health. By doing so this provides a better understanding of the way in which wellness tourism destinations develop, explore the specific drivers of that growth in a destination context and how destinations successfully compete against each other in globalised market place .
Global in scope, the book explores a range of wellness destination development and management issues including the importance of authenticity, uniqueness, delivery of high quality goods and services, participation of a broad range of stakeholders and the development of networks and clusters as well as collaborative strategies essential for a successful development and management of a wellness tourism destination. Case studies and examples from established and new wellness tourism destinations are integrated throughout.
This timely volume written by leaders in this sector will be of interest to tourism and hospitality students and academics internationally.