Whale Hunt in the Desert: The Secret Las Vegas of Superhost Steve Cyr

Overview In pre-1990s Las Vegas, casino marketing executives were all cut from the same cloth. Sharp-dressed, smooth-talking, and street-savvy, they rose through the ranks of operations-dealer, floorman, pit boss, shift boss, and casino manager. When it was time to leave the trenches, they went "upstairs" into the executive offices, where they hosted a handful of established players according to the unwritten rules of old-school Vegas   Then Steve Cyr showed up.        A brash young telemarketer with a hotel-manageme See more details below
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Overview

In pre-1990s Las Vegas, casino marketing executives were all cut from the same cloth. Sharp-dressed, smooth-talking, and street-savvy, they rose through the ranks of operations-dealer, floorman, pit boss, shift boss, and casino manager. When it was time to leave the trenches, they went "upstairs" into the executive offices, where they hosted a handful of established players according to the unwritten rules of old-school Vegas
   Then Steve Cyr showed up.

       A brash young telemarketer with a hotel-management degree from the University of Nevada-Las Vegas and a "sales degree" earned in Las Vegas' notorious boilerrooms, Cyr barged through the back door of the Las Vegas Hilton and turned the old-school system on its head. Busting established barriers and trashing traditional taboos, he introduced new marketing tactics that were as scandalous as they were successful. In the process, he helped usher in a new style of luring the highest of high rollers: the whales.

  At the same time, Las Vegas was evolving from an outdated mob town to a world-class vacation destination, financed by the deep pockets of Gaming Inc. Ravenous for new reserves of disposable income, today's megacasinos now hunt whales to the ends of the Earth, landing them with super-stretch SUVs, palatial penthouse suites, Dom-and-Beluga cocktail parties, and the most beautiful women on the planet. If their bets start at five figures a hand, Cyr and his fellow whale hunters are on their tails.

      WHALE HUNT IN THE DESERT takes a definitive look at the shrouded world of ultra high rollers and the Faustian deals they forge with the casinos via their hosts. This book examines the lifestyles and motivations of the world's biggest wagerers, lifting the veil off the highly guarded inner workings of the most money-oriented culture known to man.

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Product Details

  • ISBN-13: 9780929712918
  • Publisher: Huntington Press
  • Publication date: 9/15/2004
  • Pages: 319
  • Product dimensions: 6.28 (w) x 9.26 (h) x 0.93 (d)

Table of Contents

Prologue-The Greed and the Fear
Part One-Whale Hunters
1 All in a Night's Work
2 From Salina to Caesars
3 Storming Barron's Joint
4 Turning the System on Its Head
5 The Office Orangutans
6 Telemarketing the Marks
Part Two-Harpoons
7 Rolling Dead Chips
8 Wine, Women, and Song
9 The Furniture of Love
10 Condom City
Part Three-Whales
11 "A Friend of the Devil is a Friend of Mine"
12 Alone in the Casino, Just Me and My Machine-o
13 From Pathological to Professional
14 The Fall of A Gambler, the Rise of a Host
15 It's a Small World After All
16 High-Rolling Tycoons, Superstars, and Women
17 Where Are They Now?
Epilogue-Greed and Fear Redux
Index

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  • Anonymous

    Posted September 11, 2005

    Finally a cool vegas book!!

    Finally a book about real high-rollers--not just about movie stars--- steve cyr is a character like no other---a must read--a true inside high roller life book.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 23, 2004

    Finally the new vegas is told!

    This book was really cool--it told the real vegas stories I wanted to hear about. I couldn't put it down. It's a must read for anyone that loves the underdog or wants to read about the ultimate salesman.

    Was this review helpful? Yes  No   Report this review
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