Wharton on Dynamic Competitive Strategy

Wharton on Dynamic Competitive Strategy

by George S. Day, David J. Reibstein
     
 

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Praise for WHARTON ON DYNAMIC COMPETITIVE STRATEGY

"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive

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Praise for WHARTON ON DYNAMIC COMPETITIVE STRATEGY

"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape."
—Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management Northwestern University

"An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective."
—Don Lehmann, George E. Warren Professor of Business
Columbia University Graduate School of Business

"Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading . . . An impressive book."
—Jon M. Huntsman Sr., Chairman and CEO, Huntsman Corporation

"Provocative and meaningful . . . provides an excellent framework for formulating strategy."
—Sam Morasca, Vice President of Marketing, Shell Oil Products Company

"A Rosetta stone for strategy. Read it and keep it by your side!"
—Dale Moss, former director of worldwide sales, British Airways

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Editorial Reviews

Philip Kotler
A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.
Don Lehmann
An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective.
Jon M. Huntsman
Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading...An impressive book.
Sam Morasca
Provocative and meaningful . . . Provides an excellent framework for formulating strategy.
Dale Moss
A Rosetta stone for strategy. Read it and keep it by your side!

Product Details

ISBN-13:
9780471689577
Publisher:
Wiley
Publication date:
08/13/2004
Pages:
480
Sales rank:
1,396,022
Product dimensions:
6.08(w) x 8.96(h) x 1.13(d)

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