Wharton on Dynamic Competitive Strategy / Edition 1

Wharton on Dynamic Competitive Strategy / Edition 1

by George S. Day, David J. Reibstein, Reibstein
     
 

Wharton on Dyanmic Competitive Strategy The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world. Wharton on Dynamic Competitive Strategy offers new

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Overview

Wharton on Dyanmic Competitive Strategy The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world. Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business. Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world. The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges. These chapters will help you better address key strategic issues such as:
* Anticipating competitors' responses using game theory, simulations, scenario planning, conjoint analysis, and other tools-and designing the best strategy in light of these expected responses
* Planning for multiple rounds of competition in the way that chess players think through multiple moves
* Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages
* Broadening your range of options for reacting to moves by competitors
* Signaling and preempting rivals
This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.

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Product Details

ISBN-13:
9780471172079
Publisher:
Wiley
Publication date:
05/02/1997
Pages:
480
Product dimensions:
9.00(w) x 6.00(h) x 1.19(d)

Table of Contents

Introduction: The Dynamic Challenges for Theory and Practice.

PART I: UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVEENVIRONMENT.

Chapter 1. Assessing Competitive Arenas: Who Are YourCompetitors? (G. Day).

Chapter 2. Maintaining Competitive Edge: Creating andSustaining Advantages in Dynamic Competitive Environments (G.Day).

Chapter 3. Integrating Policy Trends into Dynamic Advantage(E. Bailey).

Chapter 4. Technology-Driven Environmental Shifts and theSustainable Competitive Disadvantage of Previously DominantCompanies (E. Clemons). 

PART II: ANTICIPATING COMPETITORS' ACTIONS.

Chapter 5. Game Theory and Competitive Strategy (T. Ho & K.Weigelt).

Chapter 6. Behavioral Theory and Naïve StrategicReasoning (R. Meyer & D. Banks).

Chapter 7. Coevolution: Toward a Third Frame for AnalyzingCompetitive Decision Making (E. Johnson & J. Russo).

Chapter 8. Anticipating Reactions: Factors That Shape CompetitorResponses (S. Venkataraman, et al.).

Chapter 9. Understanding Competitive Relationships (J. Raju& A. Roy).

PART III: FORMULATING DYNAMIC COMPETITIVE STRATEGIES.

Chapter 10. Creative Strategies for Responding to CompetitiveActions (H. Gatignon & D. Reibstein).

Chapter 11. Preemptive Strategies (J. Wind).

Chapter 12. Signaling to Competitors (O. Heil etal.).

Chapter 13. Commitment: How Narrowing Options Can ImproveCompetitive Positions (L. Thomas).

Chapter 14. Antitrust Constraints to Competitive Strategy (D.Yao).

PART IV: CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES.

Chapter 15. Using Conjoint Analysis to View CompetitiveInteraction through the Customer's Eyes (P. Green & A.Krieger).

Chapter 16. The Competitive Dynamics of Capabilities: DevelopingStrategic Assets for Multiple Futures (P. Schoemaker & R.Amit).

Chapter 17. Putting the Lesson Before the Test: Using Simulationto Analyze and Develop Competitive Strategies (D. Reibstein &M. Chussil).

Notes.

Index.

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