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WHARTON on DYNAMIC COMPETITIVE STRATEGY
"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern University.
"An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective." -Professor Don Lehmann Columbia University Graduate School of Business.
"Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading...An impressive book." -Jon M. Huntsman, Sr. Chairman and CEO Huntsman Corporation.
"Provocative and meaningful . . . Provides an excellent framework for formulating strategy." -Sam Morasca Vice President, Marketing Shell Oil Products Company.
"A Rosetta stone for strategy. Read it and keep it by your side!" -Dale Moss Executive Vice President, Sales and Marketing USA British Airways, New York
The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world.
Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.
Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world.
The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges.
These chapters will help you better address key strategic issues such as:
* Anticipating competitors' responses using game theory, simulations, scenario planning, conjoint analysis, and other tools-and designing the best strategy in light of these expected responses
* Planning for multiple rounds of competition in the way that chess players think through multiple moves
* Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages
* Broadening your range of options for reacting to moves by competitors
* Signaling and preempting rivals.
This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.
Introduction: The Dynamic Challenges for Theory and Practice.
PART I: UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVE ENVIRONMENT.
Chapter 1. Assessing Competitive Arenas: Who Are Your Competitors? (G. Day).
Chapter 2. Maintaining Competitive Edge: Creating and Sustaining Advantages in Dynamic Competitive Environments (G. Day).
Chapter 3. Integrating Policy Trends into Dynamic Advantage (E. Bailey).
Chapter 4. Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies (E. Clemons).
PART II: ANTICIPATING COMPETITORS' ACTIONS.
Chapter 5. Game Theory and Competitive Strategy (T. Ho & K. Weigelt).
Chapter 6. Behavioral Theory and Naïve Strategic Reasoning (R. Meyer & D. Banks).
Chapter 7. Coevolution: Toward a Third Frame for Analyzing Competitive Decision Making (E. Johnson & J. Russo).
Chapter 8. Anticipating Reactions: Factors That Shape Competitor Responses (S. Venkataraman, et al.).
Chapter 9. Understanding Competitive Relationships (J. Raju & A. Roy).
PART III: FORMULATING DYNAMIC COMPETITIVE STRATEGIES.
Chapter 10. Creative Strategies for Responding to Competitive Actions (H. Gatignon & D. Reibstein).
Chapter 11. Preemptive Strategies (J. Wind).
Chapter 12. Signaling to Competitors (O. Heil et al.).
Chapter 13. Commitment: How Narrowing Options Can Improve Competitive Positions (L. Thomas).
Chapter 14. Antitrust Constraints to Competitive Strategy (D. Yao).
PART IV: CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES.
Chapter 15. Using Conjoint Analysis to View Competitive Interaction through the Customer's Eyes (P. Green & A. Krieger).
Chapter 16. The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures (P. Schoemaker & R. Amit).
Chapter 17. Putting the Lesson Before the Test: Using Simulation to Analyze and Develop Competitive Strategies (D. Reibstein & M. Chussil).
Posted November 14, 2002
This book does an excellent job describing how strategic decision making applies to business. The book does not require advanced mathematical knowledge of game theory, and thus, it would be useful to any manager that wants to improve their company's competitive position. Each chapter could be a book of its own. Lesson Learned - "It's not want you want, it's what you want considering what everyone else wants".Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted July 8, 2001
Both editors are marketing professors at The Wharton School (University of Pennsylvania), which is the world's leading business school (BusinessWeek and Financial Times). George Day is well-known for his market-driven strategy, while David Reibstein is one of the leading scholars in the field of competitive marketing strategy. The book is split in 4 parts, each consisting of 3-to-5 stand-alone chapters. Part I - Understanding Advantages in a Changing Competitive Environment - discusses competitive arenas, competitor analysis, and competitive advantage. The first two chapters expand largely on Michael Porter's (Harvard Business School) frameworks, whereby the other two chapters introduce approaches to include policy and technology trends into the strategic planning process. The aim of Part II - Anticipating Competitors' Actions - is to get inside the heads of competitors. Chapters 5 and 6 explain the possible use of the game theory within competitive strategy and strategic decision making. Chapter 7 builds on these chapters to integrate the economic frame (chapter 5), the behavioral frame (chapter 6), with an coevolution frame. The final chapters of this part introduce frameworks and approaches to understanding competitor response and competitive relationships. Part III - Formulating Dynamic Competitive Strategies - builds on the first two parts and introduces approaches to designing strategies. It introduces reactive strategies, preemptive strategies, signaling opportunities and uses, competitive positioning, and antitrust constraints (which is increasingly important to companies). In Part IV - Choosing Among Alternative Competitive Strategies - the three chapters introduce methods and frameworks for choosing the right strategy. Chapter 15, in which conjoint analysis is combined with scenario analysis, is perhaps the most complicated chapter of the book. Part IV also introduces the possibilities to use simulation tests for analyzing and testing strategies. Although this book is named 'Wharton on Dynamic Competitive Strategy', there are various chapters from other academic institutions. Each chapter is an excellent piece of work and can be read on a stand-alone basis. For beginners in the strategic field I recommend chapters 1 and 2 highly. The book is written in business US-English.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.