What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life

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More About This Textbook


It has sold more than 200,000 copies since 1992—and now the most imaginative guide to thinking creatively is back, in a new and improved version. Author Chic Thompson knows that everyone wants to be more creative—and he knows how to make it possible. That’s why the Harvard Business School released a case study on him. Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas, resolve difficulties in the workplace, and overcome bureaucratic language and “killer phrases” that stifle innovation. The good news is that this great-looking, thoroughly updated edition features even more brain-stimulating suggestions, exercises, action sheets, tips for using new technologies, ideas for encouraging creativity at home, and much more.
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Product Details

  • ISBN-13: 9781402741883
  • Publisher: Sterling
  • Publication date: 1/28/2007
  • Edition description: REV
  • Pages: 304
  • Product dimensions: 7.58 (w) x 9.22 (h) x 0.82 (d)

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Sort by: Showing 1 Customer Reviews
  • Posted March 6, 2010

    Grey's Anatomy -- for the brain!

    What a Great Idea! 2.0
    My name is David Marquet, from Practicum, Inc and we help our customers develop solutions to problems. One thing almost all our customers are interested in is how to be more creative, and how to use groups to solve problems. In doing so, there is invariably a balance between structure, constraints, and expansive thinking.

    We don't read What a Great Idea! by Chic Thompson. Instead, we use it more like the toolbox you keep in your garage - with screwdrivers, hammers, and fasteners you pull out for the appropriate job.

    Chic presents a coherent structure for unlocking creativity based on the four broad steps progressing from freedom, to expression, to creation, and ultimately to action. For each step, Chic provides the reader with highly usable activities to exercise your mind which we use to good effect with our clients.

    These specific tools and techniques are very valuable. However, what creeps up on you, but what is ultimately more powerful, is the irrepressible optimism that permeates the book that EVERYONE can be creative. Creative people can be more creative and people who've been boxed in can break out. It's never too late.

    When I talked with Chic about his book, he didn't deny that and went further - "I think there's a connection between overall health and creative health." He opined. He views creativity and lifelong learning not as things that we do to achieve project goals, but processes we apply to living fuller and healthier lives. Oh, and by the way, his optimism and infectious enthusiasm is definitely genuine.
    At one point in the book, Chic suggests we be "curious first, critical second." Even, now, it's an approach I wish I embraced more often.

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