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George GendronThe dirty little secret about the entrepreneurial life in America is that the overwhelming majority of small business owners create zero equity for themselves. You spend a lifetime building a company only to discover, when it is time to sell, that it's worthless. Feldman, Sullivan, and Winsby do as good a job as anything I've read in all my years at Inc. at changing all this by producing the indispensable valuation guide for business owners who aren't financial jockeys-which would be just about all of us.
— Editor-in-Chief, Inc. magazine