?What If!: How to Start a Creative Revolution at Work

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?What If! you really knew how to organise creativity at work not just talk about the need for it? ?What If! the answer was to change the way you behave not the way you think? ?What If! you started a creative revolution at work now!

"I loved this book. The behaviours and values that? What If! so clearly express are ones which we should all aspire toread it." Jerry Greenfield Co-founder Ben & Jerrys Ice Cream

"A must read! Finally a book that captures the REAL essence of what creativity at work looks like.? What If! has opened the door to a

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Overview

?What If! you really knew how to organise creativity at work not just talk about the need for it? ?What If! the answer was to change the way you behave not the way you think? ?What If! you started a creative revolution at work now!

"I loved this book. The behaviours and values that? What If! so clearly express are ones which we should all aspire toread it." Jerry Greenfield Co-founder Ben & Jerrys Ice Cream

"A must read! Finally a book that captures the REAL essence of what creativity at work looks like.? What If! has opened the door to a revolutionary way of thinking and doing! If you ve been searching for answers on how to create the cutting edge ideas that set you apart from the competitionthis book is the answer! Rita Bailey Director, Southwest Airlines University for People

"I started to read? What If! on holiday together with Bill Brysons Notes from a Small Island. ?What If! won hands down for entertainment and value and every page seemed to strike a chord. It should be required reading for anyone who wants to understand why their organization is not creative, why thats important and what can be done to grow creativity." Michael Bichard Permanent UK Undersecretary of State for Education and Employment

"We can all recognise and appreciate creativity when we admire the finished article, but oh how difficult it is with a blank sheet of paper! This book sets out strategies that really work to get from A to B." John Coombs Marketing Director, Unilever

"A really practical book of tried and tested techniques to turn the switch of creative thinking on instead of off." Sir John Harvey Jones

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Product Details

  • ISBN-13: 9781841120683
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/1/1999
  • Edition number: 1
  • Pages: 270
  • Product dimensions: 7.83 (w) x 7.87 (h) x 0.46 (d)

Meet the Author

Dave Allan co-founded ?What If! in 1992 with Matt Kingdon. Prior to that Dave helped set up the European innovation process of Unilever subsidiary Lever Brothers. He has led over 100 innovation projects which have helped inspire ?What If!'s tools of creative thinking. Matt Kingdon marketed Unilever brands in the UK and Thailand. His focus was new product development. Latterly he was responsible for the introduction of Unilever's brand portfolio in various emerging markets around the world. He has designed and facilitated breakthrough creative workshops in numerous categories and countries. Kristina Murrin studied Psychology at Cambridge University and later whilst at Procter and Gamble in the UK and USA explored what makes some managers more creative than others. She joined ?What If! in 1994 and led the development of ?What If!'s creative training programmes. Daz Rudkin joined ?What If! from Unilever in 1994 where he worked as a marketer and led organisational change projects. He now leads a team of consultants researching and advising on innovation culture around the world.

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Table of Contents

Welcome to the Revolution.

Creative Behaviour 1: Freshness.

Creative Behaviour 2: Greenhousing.

Creative Behaviour 3: Realness.

Creative Behaviour 4: Momentum.

Creative Behaviour 5: Signalling.

Creative Behaviour 6: Bravery.

A Call to Arms.

Index.

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