What is Graphic Design For?

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Overview


What is Graphic Design For? is a major new graphic design handbook, which extends the issues raised in the bestselling original What is Graphic Design?

This guide to the world of graphic design, explores all the issues that shape contemporary design: economics; ethics; technology; multimedia communication; theory and developments in other fields that impact globally on local cultures. A special focus on work from emerging design locations, including China, Russia and Eastern Europe, is particularly invaluable.

The role of the graphic designer has never been so diverse: they must often copy write, edit, curate, originate photography and illustrations, design typefaces, and be astute marketers and businesspeople all in a world of converging media.

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Product Details

  • ISBN-13: 9782940361076
  • Publisher: RotoVision SA
  • Publication date: 2/15/2006
  • Series: Essential Design Handbook Series
  • Edition description: New Edition
  • Pages: 256
  • Product dimensions: 6.36 (w) x 9.44 (h) x 0.96 (d)

Meet the Author


Alice Twemlow writes, curates exhibitions, and lectures about matters relating to design, visual culture and their histories. She was program director at AIGA and of the 2004 GraficEurope conference. She lives in New York.
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Table of Contents

Issues
What is graphic design for? 6
Being here: local tendencies in graphic design 14
Cross-disciplinary design and collaboration 24
Designer as author, publisher, producer, curator, entrepreneur 34
Design for protest 46
Sustainability 56
Craft and complexity 64
Graphic design is for people 74
Anatomy
Anatomy 84
Experimental typography 86
Movie titles 90
Visualizing music 92
Broadcast design 94
Sound design 96
Games design 98
Signage 100
Editorial design 102
Book design 104
Information design 106
Interactive design 108
Identity design 112
Advertising 116
Type design 118
Writing 120
Software design 122
Mise-en-scene 124
Portfolios
Portfolios 128
Kerr[vertical bar]Noble 130
Vince Frost 138
COMA 146
deValence 154
Martin Woodtli 162
Clarissa Tossin 170
Radovan Jenko 178
Barbara says 186
Base 194
ORG 202
Wieden+Kennedy 210
LUST 218
Frederic Teschner 226
Open 234
John Morgan 242
Etcetera
References 250
Glossary 252
Index 254
Credits 256
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