What Is Strategy and Does It Matter? / Edition 2

What Is Strategy and Does It Matter? / Edition 2

by Richard Whittington, Whittington
     
 

ISBN-10: 1861523777

ISBN-13: 9781861523778

Pub. Date: 12/21/2000

Publisher: Cengage Learning EMEA Higher Education

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate

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Overview

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

Product Details

ISBN-13:
9781861523778
Publisher:
Cengage Learning EMEA Higher Education
Publication date:
12/21/2000
Edition description:
New Edition
Pages:
168
Product dimensions:
6.09(w) x 9.17(h) x 0.39(d)

Related Subjects

Table of Contents

1. What is Strategy and Does it Matter. 2. Theories of Strategy. 3. Strategic Leadership. 4. Strategic Choice. 5. Growth Strategies. 6. Managing Strategy. 7. Does it Matter? Notes. References. Index.

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