What Is Strategy and Does It Matter?

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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded ...
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More About This Book

Overview


In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
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Product Details

  • ISBN-13: 9781861522238
  • Publisher: Cengage Learning
  • Publication date: 4/28/1993
  • Series: Bus Press-New Series
  • Edition description: Older Edition
  • Pages: 165

Meet the Author


Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.
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Table of Contents

List of figures and tables
Preface
Acknowledgements
1 What is strategy and does it matter? 1
2 Theories of strategy 9
3 Strategic leadership 41
4 Strategic choice 57
5 Growth strategies 73
6 Managing strategy 99
7 Does it matter? 117
Notes 129
References 131
Index 147
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