What Logos Do and How They Do It

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Overview

Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do presents ten case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book ...
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1998 Hard cover First edition. First printing. New in new dust jacket. Glued binding. Paper over boards. 144 p. Contains: Illustrations. Audience: General/trade.

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More About This Book

Overview

Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do presents ten case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes each logo work for its market.

About The Author
Anistatia R. Miller and Jared M. Brown are contributing editors at Adobe Magazine's online sister publication. Their articles on design and branding also have appeared in Adobe Magazine and U&lc. They are also co-producers of the award-winning Website Shaken Not Stirred: A Celebration of the Martini. ( A book based on the Website, by the same name, has been published by HarperCollins Publishers and, in German, by Europa Verlag.) When they've donned their designer hats, they've redesigned the one-hundred-plus-titles Fodor's Gold Guide series and Pocket City Guide series in 1995 under their studio name, Between the Covers. Ms. Miller was also president of the New York Art Directors Club book division (publisher of the Art Directors Annual) and was award-winning design director of Millimeter magazine, a trade journal catering to advertising, motion picture, and television production.
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Product Details

  • ISBN-13: 9781564963826
  • Publisher: Rockport Publishers
  • Publication date: 3/15/1998
  • Pages: 144
  • Product dimensions: 8.85 (w) x 11.33 (h) x 0.66 (d)

Table of Contents

Part I: Delivering the Basics
Food and Beverage
Housewares and Real Estate
Transportation and Travel
Part II: Creating a Memorable First Impression
Fashion and Fitness
Health Care
Part III: Fine-Tuning You Mark for the Media
Entertainment and the Internet
Special Events
Printed and Digital Publishing
Part IV: Abstract Impressions
Business to Business
Creative Services

Biographies
Directory
Index
About the Authors
Acknowledgments
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