What Makes Business Rock: Building the Worlds Largest Global Networks

Overview

Praise for What Makes Business Rock

"Bill's global mission required an innate respect for diverse traditions, and a creative sensibility that speaks every language and builds bridges around the world. That mission also required Bill–on occasion–to brandish the steel will he honed as a combat-decorated officer in Vietnam and go toe-to-toe with repressive government officials or entrenched competitors who were challenged by the revolutionary impact of our programming. Bill is an advocate for human rights and an ...

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What Makes Business Rock: Building the Worlds Largest Global Networks

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Overview

Praise for What Makes Business Rock

"Bill's global mission required an innate respect for diverse traditions, and a creative sensibility that speaks every language and builds bridges around the world. That mission also required Bill–on occasion–to brandish the steel will he honed as a combat-decorated officer in Vietnam and go toe-to-toe with repressive government officials or entrenched competitors who were challenged by the revolutionary impact of our programming. Bill is an advocate for human rights and an open-minded student of unfamiliar cultures—a man trained in warfare who spent decades deploying entertainment, children's programming, and health education all over the world."— Philippe Dauman, President and Chief Executive Officer, Viacom

"Bill Roedy and I grew up together in the media world and I am proud to call him my friend. Bill is one of the few people who have played a role in all of the extraordinary changes we've seen since the earliest days of cable television. He has been a true pioneer, finding unique ways to extend the reach of MTV throughout the world. The lessons he learned about establishing a brand internationally are invaluable to anyone who intends to prosper in the global business world."—Jeff Bewkes, Chairman and Chief Executive Officer, Time Warner

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What People Are Saying


“Roedy spent 22 years with MTV, building its networks around the world. He imparts a number of business lessons learned from his successes and mistakes during his years in cable TV, reinforcing the importance of prioritizing and the need to delegate. Of course, the real highlights of the book are Roedy's many anecdotes, including deflecting P. Diddy's more outrageous demands, wearing sneakers to meet the Dalai Lama and soothing the Duchess of York's hurt feelings when rockers swore at her on TV.”
— Computer World

“As business how-to books go, there are few as entertaining as Bill Roedy's What Makes Business Rock.”
— New York Post

“What Makes Business Rock is rockin' good fun and full of actionable advice for execs who hope to plant their own flags in new frontiers with an entertaining twist – it's chocked full of fabulous gossip, celebrities, rock idols, politicians, global leaders and of course loads of music.”
—CNBC.com

“A CNBC Best Book of Summer 2011”

"Historians in the next century may look back with wonder at how a cable TV channel that started out playing only music videos ended up a titan of global media and a force in international politics. But that's the remarkable story told in Bill Roedy's What Makes Business Rock: Building the World's Largest Global Networks, a memoir of his time as head of MTV Networks International. . . it's hard to believe that none of Roedy's exploits are exaggerated. But that would be to miss the point. It's a tremendous read, and more than worthwhile for anyone seeking to understand how to scale a business globally - or even just for music fans who have laid down their guitars and taken out the piercings."
—The National

What Makes Business Rock chronicles Roedy’s journey and the lessons he learnt along the way. These include a stint in the US Army, fighting in Vietnam, running a nuclear missile base in Europe, studying at Harvard Business School as well as running an iconic international television channel that reflected the passion and brashness of a new age featuring an even newer art form – the music video….So how did MTV become, well, MTV?...[Roedy] ensured that the channel reached its young audience.”
—Business World

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Product Details

  • ISBN-13: 9781118004760
  • Publisher: Wiley
  • Publication date: 5/3/2011
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks' global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes.

David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).

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Read an Excerpt

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Table of Contents

Foreword.

Preface.

Chapter One Born in the U.S.A.

Chapter Two Survivor.

Chapter Three Money for Nothing.

Chapter Four Mo’ Money Mo’ Problems.

Chapter Five Get the Party Started.

Chapter Six We Will Rock You/We Are the Champions.

Chapter Seven How to Save a Life.

Chapter Eight Where Do We Go from Here?

Chapter Nine The Beginning Is the End Is the Beginning.

Acknowledgments.

Index.

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