Jeffrey Hollender is President and CEO of the Vermont-based Seventh Generation. A frequent commentator on corporate responsibility, he has appeared before such varied groups as the Harvard Environmental Forum, the World Resources Institute Sustainable Enterprise Summit, Nike's Apparel Group, the Environmental Protection Agency's Waste Conference, the United Nations Summit on Sustain-able Growth, and many others. He is the author of the best-selling How to Make the World a Better Place and resides in Charlotte, Vermont. Stephen Fenichell is a nonfiction author. His titles range from Plastic: The Making of a Synthetic Century and Passport for Profit (with emerging markets pioneer Mark Mobius) to A New Brand World with brand consultant Scott Bedbury. His articles have appeared in Men's Journal, GQ, Business 2.0, Discover, and Newsweek International. He lives in New York.