What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere

Overview


As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.

Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone ...

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Overview


As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.

Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.” As a result, this topic fits the What No One Ever Tells You series format perfectly!

Despite their “newness,” blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

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Product Details

Meet the Author

Ted Demopoulos's first business ventures began in college and have been continuous ever since. His first professional computer work was in 1984 when he helped work his way through graduate school by programming. In 1986 Ted joined Apollo Computer where he worked as a consultant and educator. He stayed a couple of years beyond the takeover by Hewlett-Packard, and then, in 1990, he founded Demopoulos Associates. He has been very fortunate since then to be able to work on a number of exciting projects worldwide. Ted holds a BA from Dartmouth College and an MS from the University of New Hampshire. He lives in Durham NH with his wife, two children, and dog. More information about Ted is available at www.demop.com.

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted July 19, 2007

    A reviewer

    A book like this isn't about chewing through pages merely for the purpose of consuming knowledge on social networking. It's for the impassioned evangelist seeking to inspire others to action with nothing more than the seed of thought. The author has taken all these great relationships he's cultivated with winning bloggers around the world and compacted them into tiny, bite-sized chunks of expert advice. Based only on what I read in the book I've developed a blog 'distributionbizwiz.wordpress.com' that within three weeks has attracted about 600 visitors including the attention of more than a few key industry people. And, the book is a great resource to review every once in a while to keep you focused on what works.

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  • Anonymous

    Posted January 29, 2007

    A Great Introductory Guide to Blogging and Podcasting

    If I was going to write an introductory guide to the benefits of blogging and podcasting, I would have written Ted¿s book. I was already a believer in blogging and podcasting, but Ted's found some great, inspirational examples of people finding a lot of success with both. And he spans industries which is important - blogging and podcasting aren't just for tech geeks. It's an easy, quick read and a great book for people just starting out in the blogging world or thinking about it. And for expert bloggers who feel burnt out, Ted's book might help rejuvenate you.

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  • Anonymous

    Posted December 7, 2006

    A MUST Read for All Bloggers, Both Old and New!

    'What No One Ever Tells You About Blogging and Podcasting' is a superbly written, entertaining and fast-paced book. If you want to start Blogging or just snazz up an existing one, you will find something useful here. Packed with sly humor and great advice, Ted works his way through one hundred and one Bloggers, each of whom has something to offer. Whether he is in Siberia, interviewing a Reindeer Farmer/Spam Blogger or a Bar in New Hampshire knocking back cold ones with a Factory Worker/Humorist, Ted manages to extract the best. Get this book.

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