What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful Entrepreneurs

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Overview


An updated picture of the trials and triumphs of today's entrepreneur increase the company's bottom line.

Starting a business involves inevitable ups and downs, for first-time as well as experienced entrepreneurs. This updated, expanded edition by Jan Norman, one of the nation's foremost small business authorities, guides readers through every stage of business start-up, from planning to marketing.

What No One Ever Tells You about Starting Your Own Business is designed for people who are launching a business, whether they be first-time entrepreneurs or people who have been tripped up by the start-up process before and ...

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More About This Book

Overview


An updated picture of the trials and triumphs of today's entrepreneur increase the company's bottom line.

Starting a business involves inevitable ups and downs, for first-time as well as experienced entrepreneurs. This updated, expanded edition by Jan Norman, one of the nation's foremost small business authorities, guides readers through every stage of business start-up, from planning to marketing.

What No One Ever Tells You about Starting Your Own Business is designed for people who are launching a business, whether they be first-time entrepreneurs or people who have been tripped up by the start-up process before and want to do it right this time. Using the real-life experiences of 101 successful business owners, Norman combines practical, straightforward how-to advice with interesting and memorable narratives. The updated second edition includes:

* Thirty new start-up stories from successful entrepreneurs.

* All-new advice about how to make maximum use of the Internet.

* An expanded resources section with helpful information about start-up assistance.

* Detailed how-to tips about writing business plans, selecting the right business, what financial records to keep, and more.

The eye-opening lessons from successful business owners who learned the hard way are akin to hiring a personal entrepreneurial coach to point out potential roadblocks in advance.

Product Details

  • ISBN-13: 9780793185962
  • Publisher: Kaplan Publishing
  • Publication date: 7/1/2004
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 240
  • Sales rank: 636,447
  • Product dimensions: 0.50 (w) x 6.00 (h) x 9.00 (d)

Table of Contents

Preface xi
Acknowledgments xv
Part 1 Look Before You Leap 1
1. It All Starts with a Dream 3
2. Honesty and Personal Commitment 4
3. The Business Doesn't Define You 6
4. Make a Plan 8
5. Suddenly, You're Nobody 10
6. Unknown Territory Is Dangerous 11
7. Overcome Ignorance with Desire 13
8. Investigate before Buying a Business 14
9. Know the Rules 16
10. Know Yourself 18
11. Hobbies Aren't Businesses 20
12. Set Your Sites 21
13. Harder than Hard 23
14. Plan for Failure 24
15. Get off the Dime 26
Part 2 Early Decisions 29
16. Take the Business Seriously 31
17. Find Your Niche 32
18. The Support System Is Gone 34
19. The Value of a Good Name 35
20. The Value of Being First 37
21. Pay Attention to You 39
22. Don't Take It Personally 40
23. Leasing Issues 42
24. A Damaging Association 44
25. Balance Niche with Diversity 45
26. Investments That Differentiate 47
27. The Right Stuff 49
28. Seize Growth Opportunities 50
29. After This, What? 52
Part 3 The Money Chase 55
30. What Your Financials Tell You 57
31. Be Realistic 59
32. Everything Costs More Than You Think 60
33. A Cushion to Start 62
34. Live within Your Means 63
35. Cash Is King 65
36. Keep an Eye on the Money 66
37. Track Inventory for Profitability 68
38. Pricing a Product 70
39. Pricing a Service 71
40. The Money Search Is Endless 73
41. Equity, Not Debt 75
42. Give a Piece of the Action 76
43. What's Wrong with a Million-Dollar Contract? 78
44. Digging Out of Early Holes 80
Part 4 Management Issues 83
45. Investigate before Creating Relationships 85
46. Learn to Be a Resource 86
47. Act like a Professional 88
48. Prepare for Quick Response 89
49. Count the Hot Dogs Too 91
50. Make a Success Yardstick 92
51. Never Stop Learning 94
52. Clients Know Best 95
53. No Instant Successes 97
54. In Search of the Ideal Customer 99
55. Recovering from a Move 100
56. Customer Nightmares 102
57. Get the Goods onto the Shelves 103
58. Who's Next? 105
Part 5 Helping Hands 107
59. Reward Your Workers 109
60. Ask for Outside Help 110
61. Delegate to Grow 112
62. The Search for Good Workers 113
63. Hire the Best 115
64. You Can't Ask That! 116
65. Complement Yourself 118
66. It's Policy 119
67. Side One: Get a Partner 121
68. Flip Side: Forget a Partner 122
69. Trust but Verify 124
70. Take Care of the Child 126
71. Link with Others 127
72. Find Your Pioneers 129
73. Build with Boards 131
Part 6 Marketing 133
74. The Myth of the Better Mousetrap 135
75. Marketing Needs a Plan Too 136
76. Marketing Is an Investment 138
77. The World Is Not Your Market 140
78. Relationship Marketing 141
79. The Right Network 143
80. Talk to Your Customers 145
81. The Right Balance of Time Well Spent 146
82. Homemade Marketing 148
83. Customers by Mail 150
84. Sign of Your Times 151
85. Speak Up 153
86. The Write Way 154
Part 7 The Internet 157
87. Build the Business for the Customer 159
88. Get a Web Site 160
89. It's Only a Tool 162
90. Business Basics Still Apply 163
91. Pricing for the Internet 165
92. Online Customer Research 166
93. The Dilemma of New Technology 168
94. The Best of Technology and People 170
95. What's in a Domain Name? 171
96. Easy as E-zine 173
97. Opt-In E-mail 174
98. eBay Business 176
99. No Boundaries 177
100. Be Flexible 179
101. Reaching Online Denizens 181
Part 8 Start-Up Guide 183
Are You Cut Out to Be an Entrepreneur? 185
What Business Should I Start? 186
Money Sources 188
When Borrowing Is Your Choice 191
Forms of Business Ownership 192
Where to Locate Your Business 194
Write Your Business Plan 195
Pricing a Product or Service 198
Find Help to Make a Good Business Better 199
Record Keeping 202
Start-Up Checklist 204
Appendix A Internet Resource Guide 207
Appendix B Web Sites of Businesses in This Book 209
Index 213

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