What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

Overview

Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they've all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as "squeaky green" as they claim to be? If women say they're tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn't?)


Get ready to hear the ...

See more details below
Paperback
$13.22
BN.com price
(Save 22%)$16.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (24) from $1.99   
  • New (4) from $4.71   
  • Used (20) from $1.99   
What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$5.49
BN.com price
(Save 8%)$5.99 List Price

Overview

Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they've all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as "squeaky green" as they claim to be? If women say they're tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn't?)


Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the powerhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tracy Chapman have been changing the way marketers listen to women. Inside this book they share their best Power Listening strategies, honed during their groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it's millions of dollars too late.


In this provocative, tell-all book, you will learn how to detect women's hidden Half Truths and to dig deeper
to the Whole Truths that drive brand leadership, relevance, and growth.


Inside you'll find


  • The five key motivators that drive women's Half Truths and how to overcome them

  • Compelling cases of Whole Truth marketers (and those shortchanged by Half Truths)

  • Techniques to break Half Listening habits that sabotage Whole Truth insights

Read More Show Less

Product Details

  • ISBN-13: 9780982393802
  • Publisher: Greenleaf Book Group, LLC
  • Publication date: 11/1/2009
  • Pages: 176
  • Sales rank: 463,456
  • Product dimensions: 5.50 (w) x 7.90 (h) x 0.70 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted November 2, 2009

    I Also Recommend:

    Marketing, Women's marketing, Research, Trend Marketing

    This book exposes women's LITTLE secrets that can have a BIG impact on your business. The authentic truth is. that women MIGHT NOT tell you the exact truth. The research driven insights and wealth of information outlined in this book are invaluable and I, as a woman, can readily relate to its narrative. We, as marketers, see it all the time . women telling "half-truths" and living the "whole truth".
    This book will also be a great tool for those of us really listening to women to "sell" to our management. Oftentimes executives not trained in listening to the whole truth read research .and translate it.in literal terms with literal actions. The authors provide sharp insights and definitive instruction on how to recognize a woman's "half-truths" and get to the "whole truth". This strategic book is filled with case studies of many well known brands citing their "misses" and "successes" - those who ran with the "half truth" and those who listened and acted to the "whole truth". This is a valuable resource for all executives interested in marketing to women.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)