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What the Plus!: Google+ for the Rest of Us

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Overview

Learn how to master Google+—the world's fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand.

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.

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What the Plus! Google+ for the Rest of Us

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Overview

Learn how to master Google+—the world's fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand.

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.

“We didn’t expect over 100 million people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!”
—Vic Gundotra, Senior Vice President, Social, Google

What the Plus! is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!”
—Mari Smith, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour a Day

“People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network.”
—Robert Scoble, Rackspace Videoblogger

“Brimming with tips for optimizing the Google+ experience, the author explains how to get started, find people, search by interests, manage circles (segmented relationships with family, colleagues, etc.) and streams (the flow of posts that you see), and hang out in groups for classes, press conferences, and other purposes.”
—Kirkus Reviews

PACKED WITH SCREENSHOTS THAT TAKE YOU STEP BY STEP THROUGH THE GOOGLE+ EXPERIENCE

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Editorial Reviews

Kirkus Reviews
Blogger and former Apple chief evangelist Kawasaki (Enchantment: The Art of Changing Hearts, Minds, and Actions, 2011, etc.) enthusiastically charts Google's answer to Facebook and Twitter. In this bright, comprehensive guide, the author argues that Google+, created by a company with money, talent and proven track record, is the "better social network." He goes on to tell readers how they can become satisfied users of its "powerful and sophisticated features." Brimming with tips for optimizing the Google+ experience, the author explains how to get started, find people, search by interests, manage circles (segmented relationships with family, colleagues, etc.) and streams (the flow of posts that you see), and hang out in groups for classes, press conferences and other purposes. In each instance, Kawasaki compares how the Google+ features work in comparison with those of Facebook and Twitter. He notes how Google's integration of the Google+ social networking features and tools into its existing online services like Search and YouTube will draw many social networkers. Guest authors contribute several chapters--e.g., a photographer with tips on sharing photos--and many sections offer advice applicable to any social networker: how to write an attractive profile, demonstrate trustworthiness, leave a comment, gain more followers and so on, all served up in Kawasaki's authoritative, winning fashion. In the end, the author finds much more potential for community at Google+ and urges everyone to join for the joy and value. "There are few if any rules," writes Kawasaki, who spends two hours per day on Google+. "The number one rule is ‘Do what works for you.' " A lucid, informal, useful guide from a passionate user.
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Product Details

  • ISBN-13: 9780071810104
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 9/14/2012
  • Edition number: 1
  • Pages: 208
  • Sales rank: 397,952
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted December 1, 2012

    Don't Ignore Google+!

    I have had a Google+ account for some time, but really hadn't done much with it - until I read this book. There is so much to it that it's really pretty tough to wrap your arms around without a 'guided tour'. Guy Kawasaki simplifies and explains in detail the best ways to get the most out of your Google+ account. He also shows how Google is wrapping all of its products into Plus. I use social media for personal and business purposes. After reading this book, I started implementing some of the suggestions and was amazed that I was getting more responses via Google+ than by facebook for my business - and with a smaller number of contacts, too! Will it overtake or even dominate other forms of social media? I don't know, but I do know that you shouldn't ignore Google+ and this is THE book on the topic as of right now. The ebook is very, very affordable and worth every penny.

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