What Time Is It?

Editorial Reviews

All Music Guide - Jason Birchmeier
The Time's second album, What Time Is It?, is similar in many ways to The Time 1981, except better all-around, boasting three extended synth-funk jams "Wild and Loose," "777-9311," "The Walk" that surpass those on the preceding album, plus a humorously wonderful ballad, "Gigolos Get Lonely Too," that tops any of those on the band's eponymous debut. In terms of similarities, both What Time Is It? and The Time are largely the work of Prince with the exception of the vocals, which are sung instead by Morris Day. Jesse Johnson guitar, Terry Lewis bass, Jimmy Jam keyboards, Monte Moir keyboards, and Jellybean Johnson drums are again listed as bandmembers, and though they ...
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Editorial Reviews

All Music Guide - Jason Birchmeier
The Time's second album, What Time Is It?, is similar in many ways to The Time 1981, except better all-around, boasting three extended synth-funk jams "Wild and Loose," "777-9311," "The Walk" that surpass those on the preceding album, plus a humorously wonderful ballad, "Gigolos Get Lonely Too," that tops any of those on the band's eponymous debut. In terms of similarities, both What Time Is It? and The Time are largely the work of Prince with the exception of the vocals, which are sung instead by Morris Day. Jesse Johnson guitar, Terry Lewis bass, Jimmy Jam keyboards, Monte Moir keyboards, and Jellybean Johnson drums are again listed as bandmembers, and though they certainly performed this material live in-concert as Prince's opening act, it's questionable how much musical input they had in the recording studio. Prince reportedly performed every note of music heard here except the vocals, though there's no evidence of that in the liner notes at least not on the initial edition, as the only sign of his involvement is a production credit for Jamie Starr, one of his pseudonyms. Another similarity between What Time Is It? and The Time is the slim song offerings -- only six songs on each album, and though half the songs approach ten minutes in length, there are slight offerings on each album, "Onedayi'mgonnabesomebody" thankfully the only inconsequential song here. Any way you measure it, What Time Is It? is undoubtedly the better of the two albums, and the Time's most fully developed album overall, if not their flat-out best. Sure, there are only six songs, but five of them are fantastic, especially "777-9311," and the album itself sounds much more fully produced than its predecessor. Any fan of Prince's early-'80s work, particularly 1999 1983, will find much to enjoy on What Time Is It?
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Product Details

  • Release Date: 10/25/1990
  • Label: Warner Bros / Wea
  • UPC: 075992370127
  • Catalog Number: 23701
  • Sales rank: 22,052

Album Credits

Performance Credits
The Time Primary Artist, Primary Artist
Morris Day Vocals
Jesse Johnson Guitar, Vocals, Electric Drums
Jimmy Jam Keyboards, Vocals
Jellybean Johnson Percussion, Drums
Terry Lewis Bass, Vocals, Background Vocals
Monte Moir Keyboards, Vocals
Vanity 6 Background Vocals
Technical Credits
Morris Day Composer, Producer
Jesse Johnson Composer
Bernie Grundman Mastering
Jellybean Johnson Composer
Terry Lewis Composer
Monte Moir Composer
Jamie Starr Engineer
James Harris Composer
Don Batts Engineer
Peggy M. Engineer
The Starr Company Producer
Peggy M. Engineer
Day Composer
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