What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless

What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless

by Steve Adubato, PhD
     
 

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ISBN-10: 0813543614

ISBN-13: 9780813543611

Pub. Date: 10/28/2008

Publisher: Rutgers University Press

Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."

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Overview

Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."

Nationally recognized communication coach and four-time Emmy Award-winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:

  • The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever
  • Don Imus: Sometimes saying "sorry" is too little too late
  • Former Attorney General Alberto Gonzales: Authority does not put you above questioning
  • Bill O'Reilly: Know when to stop defending yourself and save face
  • Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you
  • Hurricane Katrina: A natural disaster that led to a larger governmental disaster
  • The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet

Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

Product Details

ISBN-13:
9780813543611
Publisher:
Rutgers University Press
Publication date:
10/28/2008
Edition description:
New Edition
Pages:
192
Sales rank:
1,035,675
Product dimensions:
5.80(w) x 8.50(h) x 1.00(d)
Age Range:
3 Months

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