What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless

What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless

by Steve Adubato, PhD
     
 

In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.
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Overview

In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.

Product Details

ISBN-13:
9780813543611
Publisher:
Rutgers University Press
Publication date:
10/28/2008
Edition description:
New Edition
Pages:
262
Sales rank:
1,390,304
Product dimensions:
5.80(w) x 8.50(h) x 1.00(d)
Age Range:
3 Months

Table of Contents

Johnson & Johnson's Tylenol scare - getting it right 12

The Exxon Valdez oil tanker spill - the invisible and clueless CEO 20

The New York Knicks - know when to fold 'em 27

Chaos in a West Virginia coal mine - "they're alive!" 38

The church's pedophilia scandal - skeletons in the closet 47

Dick Cheney - misfiring under pressure 57

The Glen Ridge rape case - "stand by our boys" 68

The death of Pat Tillman - the cover-up is always worse 79

Rudy Giuliani - a tale of two leaders 90

Christie Whitman and the EPA - coming clean on Ground Zero 104

Prudential's terror threat - the "rock" gets it right 116

Virginia Tech - a deadly delay? 126

Don Imus - "I can't get anywhere with you people" 136

Jon Corzine - getting it right ... and getting it wrong 148

Jet Blue Airways - a late-night disaster 158

The O'Reilly "factor" - knowing when to shut up 168

Taco Bell's E. coli scare - good intentions aren't enough 177

The New York Times - covering up for Jayson Blair 184

The Duke "rape" case - a rush to injustice 196

Alberto Gonzales - paying the price for playing with words 207

NFL boss Roger Goodell - scoring big points under pressure 218

FEMA falls during Katrina - talk about "clueless" 228

Notes 239

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