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What Women Want: The Global Marketplace Turns Female-Friendly
     

What Women Want: The Global Marketplace Turns Female-Friendly

by Paco Underhill
 

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Paco Underhill reports on the growing importance of women in the marketplace—what makes a package, product, or service "female-friendly," offering a tour of the world's marketplace and all its new trends.

Overview

Paco Underhill reports on the growing importance of women in the marketplace—what makes a package, product, or service "female-friendly," offering a tour of the world's marketplace and all its new trends.

Product Details

ISBN-13:
9781441786258
Publisher:
Blackstone Audio, Inc.
Publication date:
05/01/2011
Edition description:
Unabridged
Pages:
6
Product dimensions:
5.30(w) x 5.80(h) x 0.70(d)

Meet the Author


Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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