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From the Publisher“With wit, razor-sharp analysis and a better understanding of what women want than most of us have – or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.”
—Jayne O’Donnell, retail and consumer reporter, USA Today
"Underhill makes these fascinating details even more fun to read with a conversational, sometimes comic tone."
—St Louis Post Dispatch
“What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.”
—Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope.
“What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period.”—Susy Korb, Brand Strategist, Harry Winston
"Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape."
—Wall Street Journal