What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World [NOOK Book]

Overview

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet ...

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What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

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Overview

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

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Editorial Reviews

Chris Anderson
“Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.”
Craig Newmark
“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.”
Clay Shirky
“Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.”
Marc Benioff
“Jeff Jarvis’s What Would Google Do? is a divining rod for anyone looking for ways to hit real paydirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn’t that what we all need today?”
Time Magazine
"Jarvis, proprietor of the influential media blog BuzzMachine, gleans maxims from Google’s successful strategies that occasionally sound like doublespeak (Free is a business model! Abundance is the new scarcity! Correcting yourself enhances credibility!). But they boil down to practical suggestions."
Time magazine
“Jarvis, proprietor of the influential media blog BuzzMachine, gleans maxims from Google’s successful strategies that occasionally sound like doublespeak (Free is a business model! Abundance is the new scarcity! Correcting yourself enhances credibility!). But they boil down to practical suggestions.”
San Jose Mercury News
“For those who haven’t thought much about how radically, rapidly and irreversibly the Internet has empowered us and changed our culture, “What Would Google Do?” by Jeff Jarvis will be revelatory. It is a stimulating exercise in thinking really, really big. “
USA Today
“Blogger/columnist Jeff Jarvis’s treatise on how—and why—companies should think and act like Google brings to mind several trite words from the world of literary criticism: eye-opening, thought-provoking and enlightening.”
Wall Street Journal
“[Jarvis’s] observations are worth reading....We’re never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis’s rules don’t all apply to you, but they’re all true enough for someone”
Financial Times
“[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done.”
Miami Herald
“[Jarvis’s] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration.”
Inc.
“Most of Jarvis’s points—about customer influence, user-driven innovation, the death of middlemen—are by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. . . . the book exudes credibility.”
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Product Details

  • ISBN-13: 9780061893933
  • Publisher: HarperCollins Publishers
  • Publication date: 3/17/2009
  • Sold by: HARPERCOLLINS
  • Format: eBook
  • Pages: 288
  • Sales rank: 457,914
  • File size: 374 KB

Meet the Author

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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Customer Reviews

Average Rating 2.5
( 4 )
Rating Distribution

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted November 19, 2013

    STUPID

    STUPID

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 8, 2012

    "OK"

    Too many generalizations. The book was written for internet based companies and while he mentioned that some of the techniques could transfer to non-inyernet companies he didn't give any examples. I could not make it through the whole book.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 2, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 16, 2011

    No text was provided for this review.

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