What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win [NOOK Book]

Overview

Lead and succeed like the world’s greatest business innovator



When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: “How did he do it?”



...

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What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win

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Overview

Lead and succeed like the world’s greatest business innovator



When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: “How did he do it?”



Anyone facing practical business challenges on a daily basis, though, reframes the question to “What would Steve Jobs do?



Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs’s genius into six manageable parts, which you can use to face today’s toughest business challenges and transform your company into an Apple-style industry leader.



Learn how Jobs viewed the customer. Find out how he built Apple’s culture. Discover his pioneering approaches to marketing, branding, team building, and leading.



Running a successful business today is tougher than it has been in generations—if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.

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Product Details

  • ISBN-13: 9780071792752
  • Publisher: McGraw-Hill Education
  • Publication date: 11/8/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • Sales rank: 1,278,353
  • File size: 2 MB

Meet the Author

Peter Sander is a researcher, business consultant, and former marketing program manager for a major Silicon Valley tech firm. He is the author of 27 business books on innovation, marketing, economics, and investing. He has an MBA from Indiana University and lives in Granite Bay, CA.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 10, 2013

    I am crying right now

    Steve was such a good person why did you leave us?

    Was this review helpful? Yes  No   Report this review
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