"Eisold has nailed the never-more-important topic of the role of the unconscious in our thoroughly modern lives. He not only shows us how we avoid taking a deeper look inwards at our own peril, but he throws a life raft to the psychoanalytic profession along the way. It’s a must-read for anyone who believes that there’s more to our world than meets the eye, and who wishes to understand it. Eisold’s work is the culmination of an extraordinary career helping individuals and organizations know themselves, and we’re better off as a result of his efforts. This gem of a book is a tour-de-force."—Kerry J. Sulkowicz, MD
"What You Don’t Know You Know makes the eye-opening case that the unconscious is everywhere. It underpins every moment of our existence, just as much in the social arena as in individual life. Citing myriad compelling contemporary examples, Kenneth Eisold urges us to see that, if we intend to preserve our freedomour freedom to think and feel, yes, but also our political and economic freedomwe must acknowledge the power and ubiquity of what we don't know we know. I'm convinced that he's right. His book is a must-read."—Donnel B. Stern, Ph.D., author of Unformulated Experience and Partners in Thought
"Ken Eisold's book is a bold undertaking. He takes the unconscious, which for too long has been relegated to the couch, and shows how it permeates language, cognition, organizational life and politics. This rediscovered unconscious will increasingly shape our day-to-day experience as the speed of change, and the unpredictable evolution of our own institutions, increase both felt risks as well as opportunities. This book is the beginning of our collective study of what Ken calls the "new unconscious." Read it!"—Larry Hirschhorn, Ph.D. and Principal, CFAR, Inc.
"Ken Eisold provides a nicely written account of the many ways unconscious processes appear in our lives. An especially attractive feature in his telling is that unconscious material can be friendly as well as fearful. Make friends with your unconscious, and it can serve you well."—Clayton P. Alderfer, Ph.D.
"In this fascinating and wide ranging book Eisold takes us on a tour of leading edge developments in the exploration of the role of unconscious processes in everyday life. Deftly roaming across fields such as psychology, politics, organizational dynamics, public policy and conflict resolution, Eisold provides us with an exciting glimpse of this emerging interdisciplinary understanding of the unconscious that leads to a radical revisioning of human motivation as well as the nature of the relationship between the self and others."—Jeremy D. Safran, Ph.D., Professor of Psychology, New School for Social Research