Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012 [NOOK Book]

Overview

“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.”

—From the blog post "Whatcha Gonna Do with That Duck?"

Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to ...

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Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012

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Overview

“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.”

—From the blog post "Whatcha Gonna Do with That Duck?"

Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he’s best known for the daily burst of insight he provides every morning, rain or shine, via Seth’s Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary.

Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:


A marketing lesson from the Apocalypse

No, everything is not going to be okay

Organized bravery

Choose your customers, choose your future

Paying attention to the attention economy

Bandits and philanthropists

Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.

Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new.

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Product Details

  • ISBN-13: 9781101612354
  • Publisher: Penguin Group (USA)
  • Publication date: 12/27/2012
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 608
  • Sales rank: 324,727
  • File size: 2 MB

Meet the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.


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Table of Contents

Foreword ix

Whatcha Gonna Do with That Duck? xi

Introduction: May 2004 xv

Now was Always a Good Time to Start: Opportunity. Choosing and Doing. Picking Yourself 1

Care More Than The Competition: Respect and Authenticity 71

Telling Stories and Spreading Ideas: Marketing 109

Success, Failure, and the Sure Thing: Doing the Work. Risk and Fear 185

Standing out and Fitting in: Being Remarkable 253

New World Order: Change. Connection. Tactics 331

The Future is Arriving: Publishing. Paper. Platforms and Gatekeepers 425

Stop Stealing Dreams (What is School For?) 459

Blog Title Index 573

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