Whatever You Think, Think the Opposite

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Editorial Reviews

From Barnes & Noble
In one of the most popular Seinfeld episodes, George Costanza achieved (temporary) success by doing the opposite of whatever he had done before. In Whatever You Think, Think the Opposite, advertising guru and bestselling author Paul Arden (It's Not How Good You Are, It's How Good You Want to Be) applies the Costanza Method -- or something even crazier -- to the entire world of business.
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Editorial Reviews

From Barnes & Noble
In one of the most popular Seinfeld episodes, George Costanza achieved (temporary) success by doing the opposite of whatever he had done before. In Whatever You Think, Think the Opposite, advertising guru and bestselling author Paul Arden (It's Not How Good You Are, It's How Good You Want to Be) applies the Costanza Method -- or something even crazier -- to the entire world of business.

Product Details

  • ISBN-13: 9781591841210
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 3/10/2006
  • Pages: 144
  • Sales rank: 195,602
  • Product dimensions: 4.88 (w) x 7.06 (h) x 0.59 (d)

Customer Reviews

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Sort by: Showing 1 Customer Review

  • Anonymous

    Posted November 4, 2006

    Think the opposite & thrive!

    Arden's book is a creative kick in the pants! If you are considering shutting up, shutting down, and fitting in to a corporate soul killing career - you need to read this book! I read it on a recent 1-hour flight from Portland to San Jose. The real life examples point out how and why you are where you are at this very moment - and encourages examination. Another book along these lines I would recommend & purchased at the San Jose airport on a recent biz trip was - The Sales Adventure Guide. The Sales Adventure Guide is full of real world business wisdom that you won't find in text books - and it's got cool travel stories! Shake up your career and your life & take some chances! You'll earn more $ (I have!) and more importantly - be glad to be alive.

    1 out of 1 people found this review helpful.

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