Whatever You Think, Think the Opposite

Whatever You Think, Think the Opposite

by Paul Arden
Whatever You Think, Think the Opposite

Whatever You Think, Think the Opposite

by Paul Arden

Paperback

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Overview

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden—a cult figure in the worlds of advertising, art, design, and marketing—Whatever You Think, Think the Opposite offers a new way to approach business and life.

Product Details

ISBN-13: 9781591841210
Publisher: Penguin Publishing Group
Publication date: 03/10/2006
Pages: 144
Product dimensions: 4.88(w) x 6.95(h) x 0.41(d)
Age Range: 18 Years

About the Author

Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books—It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride—focus on strategies for business and personal growth. He died in 2008.
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