Whatever You Think, Think the Oppositeby Paul Arden
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite /i>
The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be.
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
- Penguin Publishing Group
- Publication date:
- Sales rank:
- Product dimensions:
- 4.77(w) x 6.98(h) x 0.41(d)
- Age Range:
- 18 Years
Most Helpful Customer Reviews
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Arden's book is a creative kick in the pants! If you are considering shutting up, shutting down, and fitting in to a corporate soul killing career - you need to read this book! I read it on a recent 1-hour flight from Portland to San Jose. The real life examples point out how and why you are where you are at this very moment - and encourages examination. Another book along these lines I would recommend & purchased at the San Jose airport on a recent biz trip was - The Sales Adventure Guide. The Sales Adventure Guide is full of real world business wisdom that you won't find in text books - and it's got cool travel stories! Shake up your career and your life & take some chances! You'll earn more $ (I have!) and more importantly - be glad to be alive.