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The recent changes in our economic landscape have notably exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and craigslist to emerging sectors such as peer-to-peer lending (Zopa) and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume, but how we consume.
While ranging enormously in scale and purpose, these companies and organizations are redefining how goods and services are exchanged, valued, and created—in areas asdiverse as finance and travel, agriculture and technology, education and retail. Traveling among global entrepreneurs and pioneers and exploring rising ventures as well as established companies adapting to these opportunities, the authors outline in bold and imaginative ways how Collaborative Consumption may very well change the world.
Introduction: What's Mine Is Yours ix
Part 1 Context
1 Enough Is Enough 3
2 All-Consuming 19
3 From Generation Me to Generation We 41
Part 2 Groundswell
4 The Rise of Collaborative Consumption 67
5 Better Than Ownership 97
6 What Goes Around Comes Around 123
7 We Are All in This Together 153
Part 3 Implications
8 Collaborative Design 185
9 Community Is the Brand 199
10 The Evolution of Collaborative Consumption 211
Acknowledgments 227
Interviewees 231
Collaborative Consumption Hub 235
Selected Bibliography 237
Notes 243
Index 269
Overview
The recent changes in our economic landscape have notably exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and craigslist to emerging sectors such as peer-to-peer lending (Zopa) and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume, but how we consume.
While ranging enormously in scale ...