What's Your Customer's Problem?

What's Your Customer's Problem?

by Fred Wiersema
     
 

Just as a doctor might not accept a patient’s self-diagnosis, sellers have to dig deep before they take a customer’s word for what they need and why they need it. New York Times bestselling author Fred Wiersema explains how in this brief eBook.  See more details below

Overview

Just as a doctor might not accept a patient’s self-diagnosis, sellers have to dig deep before they take a customer’s word for what they need and why they need it. New York Times bestselling author Fred Wiersema explains how in this brief eBook.

Product Details

ISBN-13:
2940013609068
Publisher:
New Word City
Publication date:
07/01/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
516 KB

Meet the Author

Fred Wiersema is a noted business strategist and speaker. He is co-author, with Michael Treacy, of the highly acclaimed book, The Discipline of Market Leaders, which spent five months at the top of The New York Times and Business Week bestseller lists. The book showed how winning companies create a distinctive appeal to customers by focusing on either operational excellence, product leadership, or customer intimacy. Wiersema, who holds a doctorate from the Harvard Business School, is also the author of The New Market Leaders and Customer Intimacy, and his work has been featured in a variety of publications, including the Harvard Business Review, Fortune, and Business Week.

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