When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

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Overview

“This wonderful book shows you how to develop absolute clarity about your core values and complete commitment to living them every day.”
—Brian Tracy, Chairman/CEO, Brian Tracy International and Author, No Excuses!

“Cultural storytelling seeds P&G’s core values so deeply, they transplant with great vigor—P&G went viral 100 years ago! This engaging new volume of values-based business cases is invaluable schooling for any leader seeking extraordinary results. It’s personal and corporate values, not number crunching, that fuels many of P&G’s hits. Fittingly, 100% of the book’s profits go to charitable causes.”
—Mary Bishop, President, Retired Chief Marketing Officer, Leo Burnett

“…engaging narrative stories of 34 executive members of the P&G Alumni Network provide compelling insights into how basic values have been at the core of P&G’s strategic success…[and] how values acquired during their tenure at P&G have been transferred as strategic drivers as they assumed senior leadership roles in other organizations, both in for-profit and not-for-profit settings.”
—Dr. Lyle Yorks, Associate Professor, Department of Organization and Leadership, Columbia University

“This is a book that portrays through human stories the importanceof values and how the values that have been developed and adopted in the P&G culture have not only ensured P&G’s success but been the underlying factor for success of P&G alumni, who may have gone to work for other companies. In an era where the touch words in business education are ‘innovation’ and ‘technology enhancement,’ this is a must read to remind us that corporate long-term success is still a product of the people who work for the company and their values.”
—Ronald K. Machtley, President, Bryant University

The Ultimate Insider’s Book from More than 30 Legendary P&G Alumni, All Sharing Common Values that Were Foundational to Their Leadership Style at Fortune 500 Companies

This book will

• Establish why core values are timelyand proven factors to long-termcommercial success.

• Share stories on how America’s top CEOs started their careers and were forever shaped to make historic changes in the fields of energy, aviation, computer technology, government, transportation, entertainment, health management,and nonprofit sectors.

• Reveal how executives like Jim McNerney of Boeing, Paul Charron of Campbell’s, Daniela Riccardi of Diesel, Jane Thompsonof Walmart, and Kevin Roberts of Saatchi & Saatchi have used the values learned at P&G to become successful.

• Provide the ingredients behind building a corporate learning culture that translates to increased shareholder value.

• Explain how core values and marketing initiatives are inseparable.

Product Details

  • ISBN-13: 9780132905336
  • Publisher: FT Press
  • Publication date: 1/26/2012
  • Edition number: 1
  • Pages: 272
  • Sales rank: 241,236
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Rick Tocquigny is a nationally known author, radio/podcast talk show host, and CEO of Artbeat of America, publisher of the Life Lessons book series, The Transformed Traveler, and Gracefully Yours greeting cards. He serves as the Chair of the P&G Alumni Network Publishing and Speakers Bureau. His Life Lessons network has been instrumental in changing the pattern of communication within companies and communities. Rick and his wife Carla live in Lafayette, Colorado. Their two daughters, Heather and Jennifer, are both in the entertainment industry and residing in Southern California. Learn more at www.artbeatofamerica.com or email lifelessonsradio@gmail.com.

Andy Butcher is an award-winning journalist and author. A former newspaper reporter and media director for an international non-profit, he currently edits a national trade publication.

Table of Contents

Foreword vii

Acknowledgments x

About the Authors xii

Preface xiii

Part I Sustaining Industry Leadership

Chapter 1 Core Values Can Be Strategic 3

Chapter 2 Brad Moore 5

Chapter 3 Jane Hoover 11

Chapter 4 Paul Charron 17

Chapter 5 Cynthia Round 23

Chapter 6 John Smale 29

Part II Applying Core Values for Capability

Chapter 7 Daniela Riccardi 39

Chapter 8 Wolfgang Berndt 47

Chapter 9 Mike Clasper 51

Chapter 10 Ed Rigaud 57

Chapter 11 Jill Beraud 63

Chapter 12 Jane J. Thompson 67

Chapter 13 Robert A. Miller 73

Part III Core Values and Teamwork

Chapter 14 Dave Brandon 81

Chapter 15 Brad Casper 87

Chapter 16 Kay S. Napier 93

Chapter 17 Cheryl Bachelder 99

Chapter 18 Bob Viney 105

Chapter 19 John Costello 113

Chapter 20 Fernando Aguirre 117

Part IV Core Values Drive Vision

Chapter 21 Sam Solomon 125

Chapter 22 Steve Case 131

Chapter 23 Kevin Roberts 137

Chapter 24 Jim McNerney 143

Chapter 25 Dean Butler 147

Chapter 26 John Pepper 153

Part V Doing the Right Thing

Chapter 27 Bob Wehling 161

Chapter 28 Jim Hackett 167

Chapter 29 Jose Louis Quintero 173

Chapter 30 Samih Sherif 179

Chapter 31 Bob Herbold 183

Part VI Changing Lives

Chapter 32 Charlotte Otto 193

Chapter 33 Mohan C. Mohan 199

Chapter 34 Harry Leibowitz 205

Chapter 35 Carole Black 211

Chapter 36 Dian Alyan 217

Epilogue by Ed Artzt, Former CEO 223

Appendix 227

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