When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It

Overview

When Growth Stalls

One of the biggest challenges any business leader faces is generating consistent, profitable growth. But stalled growth is the rule, not the exception, even for the best-managed companies. That's especially true in today's tumultuous economic environment.

When Growth Stalls is a practical, hands-on guide for executives, managers, and entrepreneurs who are struggling with stalled growth as well as for those who hope to prevent...

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Overview

When Growth Stalls

One of the biggest challenges any business leader faces is generating consistent, profitable growth. But stalled growth is the rule, not the exception, even for the best-managed companies. That's especially true in today's tumultuous economic environment.

When Growth Stalls is a practical, hands-on guide for executives, managers, and entrepreneurs who are struggling with stalled growth as well as for those who hope to prevent it. In this book, marketing expert Steve McKee presents fascinating evidence that demonstrates that sluggish growth is usually produced not by mismanagement or strategic blundering, but by natural market forces and destructive internal dynamics that are widespread—and often unrecognized.

All companies struggle with external forces such as economic upheavals, changing industry dynamics, and increased competition. When Growth Stalls explores how these forces conspire to take companies down. But the book also looks beyond these natural market forces and explains how four subtle and highly destructive internal factors conspire to keep companies down: a lack of consensus among the management team, a loss of nerve, a loss of focus, and marketing inconsistency. Conquering these, McKee's research shows, is the real key to overcoming stalled growth.

When Growth Stalls demonstrates that no matter what's going on outside an enterprise, it's what's inside that counts. Public or private, for-profit or not-for-profit, consumer-focused or business-to-business—organizations of every size and shape are subject to the same challenges. Throughout this groundbreaking book, McKee explains how to turn things around, offering proven and practical advice for rekindling growth.

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Product Details

  • ISBN-13: 9780470395707
  • Publisher: Wiley
  • Publication date: 3/3/2009
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.20 (d)

Meet the Author

Steve McKee is a columnist for BusinessWeek.com and president and co-founder of McKee Wallwork Cleveland Advertising. He has held executive positions at several internationally-respected advertising agencies including NW Ayer, Della Femina Travisano & Partners, Strascina & Partners, and Phillips-Ramsey, a division of McCann-Erickson Worldwide.
To learn more about the book, visit www.whengrowthstalls.com.
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Table of Contents

Acknowledgments vii

Introduction ix

1. It’s Not Just Business, It’s Personal 1

2. Growth Stalls 13

3. Market Tectonics 23

4. Lack of Consensus 41

5. Loss of Focus 55

6. Loss of Nerve 73

7. Marketing Inconsistency 91

8. The Vicious Cycle 107

9. Take a Deep Breath 119

10. Set Your Sights 125

11. Find Your Target 137

12. Sharpen Your Arrow 155

13. Let It Fly 175

14. It Works 189

Notes 199

About the Author 213

Index 215

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Sort by: Showing all of 2 Customer Reviews
  • Posted April 13, 2009

    Excellent read!

    After four years of solid growth, we saw sales slow down back in August, 2007. To raise local awareness, we moved our store inside a major shopping mall. December was a blockbuster month, then sales fell off. We couldn't sell enough products to offset the extra expense of being in a mall, so we pulled out after 8 months. We cut expenses so we could survive, but I wasn't satisfied with just surviving. The growth phase is much more fun! By then, I was most anxious to read Steve McKee's book. He style is thoughtful, his information pertinent. It helped us focus on what really matters, and Steve deserves some of the credit for the strong comeback that Banjo.com is now enjoying.

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    Posted July 28, 2011

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