When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It [NOOK Book]

Overview

Praise for When Growth Stalls

"Is there a doctor in the house? Steve McKee is good for what ails today's companies in search of growth. He's been through it, and he has isolated the key symptoms that hold companies back."
—Rance Crain, president, Crain Communications, and editor-in-chief, Advertising Age

"Don't be fooled by the title—this book isn't just for stalled companies. McKee covers important principles that all companies should be ...

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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It

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Overview

Praise for When Growth Stalls

"Is there a doctor in the house? Steve McKee is good for what ails today's companies in search of growth. He's been through it, and he has isolated the key symptoms that hold companies back."
—Rance Crain, president, Crain Communications, and editor-in-chief, Advertising Age

"Don't be fooled by the title—this book isn't just for stalled companies. McKee covers important principles that all companies should be thinking about, especially new or fast-growing companies."
—Tony Hsieh, CEO, Zappos.com

"Steve McKee has zeroed in on the symptoms and challenges facing every business. Being aware of the issues is half the battle, and this book helps you win. A must-read for all businesses, especially emerging companies."
—Anupam Narayan, president and CEO, Red Lion Hotels Corporation

"When Growth Stalls is both insightful and timely. I was fortunate to read this during a difficult financial time for my industry. And having read it, I feel more secure in weathering the economic and management storms I face."
—Mary Lee Keane, president, Effie Worldwide

"When Growth Stalls is not only timely, it's timeless. These challenges confront managers in good times and bad, and McKee offers practical advice that people in every industry can use. This book will be relevant for years to come."
—David Humphrey, CEO, Massage Envy

"The message of this book is like a splash of cold water in the face because it truly mirrors the reality we face day in and day out in an increasingly competitive environment. Well worth spending time absorbing and applying to one's business enterprise, whether large or small."
—Mark Chmiel, executive vice president and chief marketing and innovation officer, Denny's, Inc.

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Product Details

  • ISBN-13: 9780470451977
  • Publisher: Wiley
  • Publication date: 2/17/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 250
  • File size: 572 KB

Meet the Author

Steve McKee is a columnist for BusinessWeek.com and president and co-founder of McKee Wallwork Cleveland Advertising. He has held executive positions at several internationally-respected advertising agencies including NW Ayer, Della Femina Travisano & Partners, Strascina & Partners, and Phillips-Ramsey, a division of McCann-Erickson Worldwide.
To learn more about the book, visit whengrowthstalls.com.
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Table of Contents

Acknowledgments.

Introduction.

1. It’s Not Just Business, It’s Personal.

2. Growth Stalls.

3. Market Tectonics.

4. Lack of Consensus.

5. Loss of Focus.

6. Loss of Nerve.

7. Marketing Inconsistency.

8. The Vicious Cycle.

9. Take a Deep Breath.

10. Set Your Sights.

11. Find Your Target.

12. Sharpen Your Arrow.

13. Let It Fly.

14. It Works.

Notes.

About the Author.

Index.

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Sort by: Showing all of 2 Customer Reviews
  • Posted April 13, 2009

    Excellent read!

    After four years of solid growth, we saw sales slow down back in August, 2007. To raise local awareness, we moved our store inside a major shopping mall. December was a blockbuster month, then sales fell off. We couldn't sell enough products to offset the extra expense of being in a mall, so we pulled out after 8 months. We cut expenses so we could survive, but I wasn't satisfied with just surviving. The growth phase is much more fun! By then, I was most anxious to read Steve McKee's book. He style is thoughtful, his information pertinent. It helped us focus on what really matters, and Steve deserves some of the credit for the strong comeback that Banjo.com is now enjoying.

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    Posted July 28, 2011

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