When MBAs Rule the Newsroom / Edition 1

When MBAs Rule the Newsroom / Edition 1

by Doug Underwood
     
 

ISBN-10: 0231080492

ISBN-13: 9780231080491

Pub. Date: 11/16/1995

Publisher: Columbia University Press

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Columbia University Press  See more details below

Overview

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Columbia University Press

Product Details

ISBN-13:
9780231080491
Publisher:
Columbia University Press
Publication date:
11/16/1995
Edition description:
New Edition
Pages:
259
Product dimensions:
6.00(w) x 8.99(h) x 0.72(d)
Age Range:
18 Years

Table of Contents

Acknowledgments
Introduction
1The Party Is Over - Where Are the Readers?3
2The Marketers and Managers Move In14
3Inside the Managed Newsroom26
4The Historical Roots of the Marketing and Management Revolution38
5Imitations of the Tube55
6Managers and the Mind of the Computor71
7The Think Tanks Spread the Word83
8The Cult of Colorful Tidbits95
9What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers109
10The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It117
11How Much News Is News?129
12Fear and the Future of Newspapers148
13Fighting the Good Fight Within161
14The Future of the Word173
Afterword183
Appendix of Tables187
Notes199
Selected Bibliography237
Index243

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