When MBAs Rule the Newsroom

When MBAs Rule the Newsroom

by Doug Underwood
     
 

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

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Overview

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Editorial Reviews

Choice
An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information. . . . Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word. . . . Twelve pages of charts and extensive notes.
Booknews
Drawing on his 13-year history in the newspaper business, Underwood provides a tour of the corporations that dominate today's print news media, and demonstrate how marketing programs and the management systems that support them are handcuffing journalists. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780231080484
Publisher:
Columbia University Press
Publication date:
07/29/1993
Pages:
259
Product dimensions:
6.24(w) x 9.29(h) x 0.91(d)
Age Range:
18 Years

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