When MBAs Rule the Newsroom / Edition 1

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 93%)
Other sellers (Paperback)
  • All (15) from $1.99   
  • New (1) from $25.18   
  • Used (14) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$25.18
Seller since 2014

Feedback rating:

(0)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
0231080492 New Book. Please allow 4-14 business days to arrive. We will ship Internationally as well. Very Good Customer Service is Guaranteed!! Millions sold offline.

Ships from: Newport, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Columbia University Press

Read More Show Less

Editorial Reviews

Choice
An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information. . . . Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word. . . . Twelve pages of charts and extensive notes.
Booknews
Drawing on his 13-year history in the newspaper business, Underwood provides a tour of the corporations that dominate today's print news media, and demonstrate how marketing programs and the management systems that support them are handcuffing journalists. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780231080491
  • Publisher: Columbia University Press
  • Publication date: 11/16/1995
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 259
  • Product dimensions: 6.00 (w) x 8.99 (h) x 0.72 (d)

Meet the Author

Doug Underwood is Professor of Communication at the University of Washington at Seattle.

Columbia University Press

Read More Show Less

Table of Contents

Acknowledgments
Introduction
1 The Party Is Over - Where Are the Readers? 3
2 The Marketers and Managers Move In 14
3 Inside the Managed Newsroom 26
4 The Historical Roots of the Marketing and Management Revolution 38
5 Imitations of the Tube 55
6 Managers and the Mind of the Computor 71
7 The Think Tanks Spread the Word 83
8 The Cult of Colorful Tidbits 95
9 What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers 109
10 The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It 117
11 How Much News Is News? 129
12 Fear and the Future of Newspapers 148
13 Fighting the Good Fight Within 161
14 The Future of the Word 173
Afterword 183
Appendix of Tables 187
Notes 199
Selected Bibliography 237
Index 243
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)