When MBAs Rule the Newsroomby Doug Underwood
An impressive exploration of the impact of
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today´s media and uncovers how investigative and informative reports are being replaced by demands for high-profit, reader-friendly´ journalism. Includes a new preface to the paperback edition.
An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information. . . . Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word. . . . Twelve pages of charts and extensive notes. (Choice)
- Columbia University Press
- Publication date:
- Product dimensions:
- 6.24(w) x 9.29(h) x 0.91(d)
- Age Range:
- 18 Years
Meet the Author
Doug Underwood is professor of communication at the University of Washington at Seattle.
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