When Media Are New: Understanding the Dynamics of New Media Adoption and Use

When Media Are New: Understanding the Dynamics of New Media Adoption and Use

by John Carey, Martin Elton
     
 

ISBN-10: 0472050850

ISBN-13: 9780472050857

Pub. Date: 10/19/2010

Publisher: University of Michigan Press

The World of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); and a striking acceleration in the rate of change.

…  See more details below

Overview

The World of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); and a striking acceleration in the rate of change. These technological, regulatory, and economic changes are well documented. Significantly less attention has been paid to the actual and intended users of new media. When Media Are New addresses this research and publishing gap by investigating the human side of the technological changes of the last 50 years and the implications for current and future media.

Product Details

ISBN-13:
9780472050857
Publisher:
University of Michigan Press
Publication date:
10/19/2010
Series:
The New Media World Series
Pages:
374
Product dimensions:
6.00(w) x 8.90(h) x 1.20(d)

Table of Contents

Introduction I

Part 1 Processes

1 Adoption of New Media 19

2 The Fragility of Forecasting 58

3 Implementation 91

4 User Research 125

Part 2 Case Studies

5 How New Media Affect Television Viewing 155

6 Videophones and Teleconferencing 183

7 When Online Media Were New: The Missing Chapter 216

8 The Long Road to Interactive Television 251

9 Satellite Radio 280

10 The Integration of Mobile Phones into Everyday Life 302

Notes 335

Index 351

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >