When Media Are New: Understanding the Dynamics of New Media Adoption and Use

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The World of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); and a striking acceleration in the rate of change. These technological, regulatory, and economic changes are well documented. Significantly less attention has been paid to the actual and intended users of new media. When Media Are New addresses this research and publishing gap by investigating the human side of the technological changes of the last 50 years and the implications for current and future media.

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Editorial Reviews

New Media and Society
"When Media Are New offers a compelling read and provides a variety of interesting historical case studies, giving much-needed context to new media implementation and use that will be valuable for researchers, practitioners, and students alike."
— Janneke Adema
New Media and Society - Janneke Adema
"When Media Are New offers a compelling read and provides a variety of interesting historical case studies, giving much-needed context to new media implementation and use that will be valuable for researchers, practitioners, and students alike."
—Janneke Adema, New Media and Society
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Product Details

  • ISBN-13: 9780472050857
  • Publisher: University of Michigan Press
  • Publication date: 10/19/2010
  • Series: The New Media World Series
  • Pages: 374
  • Product dimensions: 6.00 (w) x 8.90 (h) x 1.20 (d)

Meet the Author

John Carey
John Carey

John Carey is Merton Professor of English at Oxford University, a distinguished critic, reviewer and broadcaster, and the author of several books, including The Intellectuals and the Masses.

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Table of Contents

Introduction I

Part 1 Processes

1 Adoption of New Media 19

2 The Fragility of Forecasting 58

3 Implementation 91

4 User Research 125

Part 2 Case Studies

5 How New Media Affect Television Viewing 155

6 Videophones and Teleconferencing 183

7 When Online Media Were New: The Missing Chapter 216

8 The Long Road to Interactive Television 251

9 Satellite Radio 280

10 The Integration of Mobile Phones into Everyday Life 302

Notes 335

Index 351

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