When Sparks Fly

When Sparks Fly

by Dorothy Leonard-Barton, Walter C. Swap
     
 


Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies… See more details below

Overview


Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."

Product Details

ISBN-13:
9781591397939
Publisher:
Harvard Business Review Press
Publication date:
01/24/2005
Pages:
256
Sales rank:
859,577
Product dimensions:
5.58(w) x 8.32(h) x 0.73(d)

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