When the Headline Is You: An Insider's Guide to Handling the Media

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More About This Book

Overview

Praise for When the Headline Is You

"Business media continue to be the most credible sources of information on companies. Jeff Ansell's book When the Headline Is You offers invaluable advice on managing relationships with these outlets."
—Richard Edelman, president and CEO, Edelman Public Relations

"Jeff Ansell's advice is extremely relevant in today's climate where a well-managed crisis can make the difference between survival and ruin."
—Nicolle Wallace, former communications director, the White House

"When the Headline Is You is the world's most sophisticated yet sensible guide to making the most of journalist interactions."
—Bob Pickard, CEO, Asia-Pacific Division, Burson-Marsteller

"Jeff Ansell's candor in how to deal with the environment around us is refreshing.When the Headline Is You is a must-read for everyone involved in the communi-cations business."
—Robert Dilenschneider, founder and principal, the Dilenschneider Group

"When the Headline Is You will be an important contribution to management, governance, and public discourse. It's both practical and principled, a rare combination. And it brings new insight to real problems."
—Michael Wheeler, professor of Management Practice, Harvard Business School

  • When the Headline Is You
    When the Headline Is You

Product Details

Meet the Author

Jeff Ansell is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.

Jeffrey Leeson is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com

Table of Contents

Foreword

Introduction

1 What Is News? 1

2 You Are the Story 27

3 How to Admit Bad News 61

4 Crafting Compelling Messages 85

5 Delivering Your Message 113

6 When the Going Gets Tough 147

7 Twenty What-Ifs 175

Appendix: Media Messaging Toolkit 199

Notes 207

Acknowledgments 215

The Authors 219

Index 221

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