When You and Your Customers Make the Products Together

When You and Your Customers Make the Products Together

by Juliette Powell
     
 

This is the eBook version of the printed book.

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.

 

How to dramatically improve your products’

Overview

This is the eBook version of the printed book.

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.

 

How to dramatically improve your products’ performance by building them around user ideas and submissions.

 

When a couple of college dropouts with no formal business training got together with $500 each and decided to start a T-shirt shop on the Web, nobody paid much attention. Not at first, anyway. Jeffrey Kalmikoff and Jake Nickell built their own ongoing, community-based T-shirt design contest--and became the multimillionaire creators of a new standard of peer, “crowdsourced” production on the Internet....

Product Details

ISBN-13:
9780132120074
Publisher:
Pearson Education
Publication date:
06/07/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
275 KB

Meet the Author

Juliette Powell is a media expert with 16 years experience in broadcast and 10 years experience in new media interactive content and formats. She founded The Gathering Think Tank (thegatheringwebsite.com), an innovation forum that connects technology, media, entertainment, advertising, and business communities. She currently consults for Wikipedia, Paltalk, Rocketboom, and NPR and serves on the Social Networking Steering Committee for the McKenzie Institute and MTV.

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