Where the Suckers Moon: The Life and Death of an Advertising Campaign

Where the Suckers Moon: The Life and Death of an Advertising Campaign

by Randall Rothenberg
     
 

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Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Overview

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Former New York Times advertising columnist Rothenberg details the brief and disastrous marriage between the struggling Subaru corporation and the hip ad agency it hired to revive its image. (Nov.)

Product Details

ISBN-13:
9780307833549
Publisher:
Knopf Doubleday Publishing Group
Publication date:
02/20/2013
Sold by:
Random House
Format:
NOOK Book
Pages:
496
Sales rank:
705,363
File size:
2 MB

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