When Joe Bennett bought a six-pack of underwear in his local supermarket for $5.60, he wondered who on earth could be making any money, let alone profit, from the exchange. How many processes and middlemen are involved? Where and how is the underwear made? And who decides on the absorbent qualities of the gusset?
Joe embarks on an odyssey to the new factory of the world, China, to trace his underwear back to their source. Along the way he discovers the extraordinarily balanced and intricate web of contacts and exchanges that makes global trade possible.
Funny, wise and insightful, it is a wonderful and timely picture of the developed world's dependence on China to make all the bits and pieces of our lives- everything from toothbrushes to overhead projectors and artificial kidneys.
Anonymous
Posted September 5, 2012
this book is execptional, i am academician and it helped me alot in my research, and i think it can be even made into a commerce, or globla supply chain/sourcing series(video). yes it will be need to be editied there and there but it is an eye openner to those who are concerned with their ethical consumption
Rudolph L. Boy
Overview
When Joe Bennett bought a six-pack of underwear in his local supermarket for $5.60, he wondered who on earth could be making any money, let alone profit, from the exchange. How many processes and middlemen are involved? Where and how is the underwear made? And who decides on the absorbent qualities of the gusset?
Joe embarks on an odyssey to the new factory of the world, China, to trace his underwear back to their source. Along the way he discovers the extraordinarily balanced ...