Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

Overview

An accessible and insightful PR guide from a top adviser to the rich and powerful

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.

No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business ...

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Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

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Overview

An accessible and insightful PR guide from a top adviser to the rich and powerful

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.

No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.

His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:

  • Understand your real target audience
  • Respect what the media needs and wants
  • Give memorable interviews, even during a crisis
  • Handle the new challenges of the Internet age

He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
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Editorial Reviews

Publishers Weekly

With 30 years in public relations, Bragman offers an insider's perspective on creating-or refurbishing-a personal image or brand. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity. He makes canny observations about the melding of public relations and the "new media" and sharp advice on how to navigate the divide between perception and reality. But there remains a schizophrenic quality to the book, as readers are instructed to apply celebrity PR and media relations techniques wisdom to their daily lives; the author claims his methods will benefit everyone from the "local environmentalist trying to effect change" to the state representative looking for a writeup in the hometown paper. But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative. (Jan.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Product Details

  • ISBN-13: 9781591842361
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 12/26/2008
  • Pages: 256
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.40 (d)

Meet the Author

Howard Bragman is CEO of the public relations agency Fifteen Minutes and the founding partner of Bragman Nyman Cafarelli, the largest entertainment PR firm in the world. He has represented some of the most famous celebrities, companies, and events in the world. He appears regularly on television to comment on entertainment and cultural issues.

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Table of Contents

Foreword Leeza Gibbons Gibbons, Leeza

Ch. 1 Where's My Fifteen Minutes? 1

Ch. 2 Going to the Next Level 17

Ch. 3 Taking the Pulse 27

Ch. 4 Crafting Your Vision 37

Ch. 5 The Key to Success: Getting Your Messages Out 43

Ch. 6 Your Target Audience Is Listening 53

Ch. 7 Getting the Goods 61

Ch. 8 The Death of the Traditional Party, or Why Cirque du Soleil Performed at Jason's Bar Mitzvah 79

Ch. 9 Media Training: Preparing to Feed the Beast 91

Ch. 10 All Systems Go: The Prelaunch Checklist 107

Ch. 11 Pulling the Trigger: The Publicizable Moment 111

Ch. 12 Keep on Truckin'; How to Make Momentum Work for You 119

Ch. 13 Show Me the Ink: The Secrets of Press and Results 133

Ch. 14 Using the Media - So It Doesn't Use You 143

Ch. 15 Press Agentry, Suppress Agentry, and Oppress Agentry: A Primer 153

Ch. 16 What Angelina Jolie Knows That You Don't: Communications Secrets of the Stars 171

Ch. 17 How to Make a Great Speech, Hollywood-Style 189

Ch. 18 Coming Out of the Closet, or "I've Got a Secret" 199

Ch. 19 The Pinata Syndrome and How to Avoid It 209

The Ten Commandments of PR 225

Afterword Harvey Levin Levin, Harvey 229

Acknowledgments 233

Index 235

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Sort by: Showing all of 4 Customer Reviews
  • Posted March 6, 2009

    Great Book for anyone in business or going into business!

    A very entertaining, and informative look at the exciting world of celebrity publicity. This book is filled with insights for all entrepreneurs, celebrities, business owners of all size businesses and anyone who wants to get their message to the world effectively. Read and enjoy!

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  • Posted November 6, 2008

    IF YOU WANT TO GO TO THE NEXT LEVEL THIS IS THE BOOK FOR YOU

    I was fortunate enough to get sent a galley for Bragman's upcoming book, and I consider myself lucky. "Where's My Fifteen Minutes?" is "How to Win Friends and Influence People" for our time. It is an engaging book that will help anyone in any industry learn the basics of self promotion in our world. His witty and insightful stories not only make it a fun read, they provide real life examples of how it works in the world. Wheteher you want to be a celebrity, grow a business or change the world, this book is for you.

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    Posted March 6, 2009

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    Posted December 14, 2008

    No text was provided for this review.

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