Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!

Overview

When was the last time a product or service made you say, 'Oh Wow!'? This wonder of a book will show you how to create that same magic in your own business."-Ken Blanchard, coauthor of The One Minute Manager®

“If you want to be irresistible, successful and extraordinary, read this book.”-Ken D. Foster, author of Ask and You Will Succeed and CEO of Shared Vision Network

“Your WOW awaits you within the pages of this wonderfully readable book. Read it, apply it and go wow the ...

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Overview

When was the last time a product or service made you say, 'Oh Wow!'? This wonder of a book will show you how to create that same magic in your own business."-Ken Blanchard, coauthor of The One Minute Manager®

“If you want to be irresistible, successful and extraordinary, read this book.”-Ken D. Foster, author of Ask and You Will Succeed and CEO of Shared Vision Network

“Your WOW awaits you within the pages of this wonderfully readable book. Read it, apply it and go wow the world!”-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series

“If you're tired of living a mundane life, falling short of success, then you've come to the right book. Robyn and Rick brilliantly deliver the cure!”-Les Brown, world-renowned motivational speaker

“Only the best brands are selling today. Where's Your Wow? shows you how to stand out in the clamoring crowd seeking fortune and fulfillment.”-Dr. Denis Waitley, author of The Seeds of Greatness

“I wish I had Where's Your Wow? back when I first started! This new book will help you reach—and monetize-your personal brand potential. And that's The Savage Truth!”-Terry Savage, author of The Savage Truth on Money and The Savage Number, syndicated Chicago Sun-Times columnist

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Product Details

  • ISBN-13: 9780071545198
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 4/18/2008
  • Edition number: 1
  • Pages: 192
  • Sales rank: 1,194,578
  • Product dimensions: 5.30 (w) x 8.20 (h) x 0.77 (d)

Meet the Author

As a prolific author, consumer advocate, nationally recognized media personality, accomplished speaker, and co-founder of a nationally-known PR firm, Robyn Freedman Spizman has spent her career reporting on WOW products and helping others find the WOW in their lives and work. A top promoter and publicist, Rick Frishman has represented some of the biggest companies, names, and experts in the business. He is the founder of Planned Television Arts, and publisher at Morgan James Publishing. Together they will walk you through the simple yet fascinating process of developing your WOW factor—while inspiring you with stories from the most successful and profitable people brands in the business. For more info go to www.wheresyourwow.com.

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Table of Contents

Acknowledgments     xi
Introduction     xv
What Makes You Special?
Envision Your Success     3
You Gotta Have a "Brand Slam"!     13
Find Your Unique Edge-and Sharpen It     25
Think Benefit     39
Know Your Customer     49
Outstanding, Outrageous, and Out of the Box
Keep It Simple     63
Apply to the Present What You Learn from the Past     73
Create Alliances     81
Hire People Smarter than You     93
Customize Customer Service     99
Wire Yourself for Success
Build One Layer at a Time     109
Remember, Timing Is Everything     117
Spread the Word     129
Measure Your Results     141
Stay Hungry     147
Put People First     155
Index     165

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Sort by: Showing all of 3 Customer Reviews
  • Posted October 8, 2009

    I Also Recommend:

    Entrepreneur, ignore this book at your peril

    If you are seeking a way to set yourself a part from your competitors, this volume will pilot you to that end. You are provided practical and doable action items. I cannot recall another book where I have inserted as many underscores, highlights, and notes.

    The book is so good, I had to put it down! In other words, something in the book would provide an idea never before considered. The book would be set aside and I'd run to my laptop to get that idea down and conduct research. Make to mistake-I'd return to the book with much enthusiasm.

    These two authors fascinate me, and I'd be honored to meet them.

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    Posted April 29, 2010

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    Posted October 31, 2008

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